--- title: Common Search Engine Marketing Terms & What They Mean for You description: Common Search Engine Marketing Terms & What They Mean for You --- [![ResortsandLodges.com For Business](https://info.trackhospitality.com/hubfs/ResortsAndLodges_Dec_2016/image/ResortsAndLodges.png)](https://business.resortsandlodges.com/) - [Home](https://business.resortsandlodges.com/) - Business Types - [Resorts](https://business.resortsandlodges.com/resorts/) - [Lodges](https://business.resortsandlodges.com/lodges/) - [Vacation Rentals](https://business.resortsandlodges.com/vacation-rentals/) - [Inns & Villas](https://business.resortsandlodges.com/inns-villas/) - [Bed & Breakfasts](https://business.resortsandlodges.com/bed-breakfasts/) - [Ranches](https://business.resortsandlodges.com/ranches/) - [RV Parks & Campgrounds](https://business.resortsandlodges.com/rv-parks-campgrounds/) - Products - [List & Advertise](https://business.resortsandlodges.com/list-advertise/) - [Websites](https://business.resortsandlodges.com/products/website/) - [TRACK Call Center | CRM](http://www.trackhs.com/) - [TRACK Property MGMT](http://www.trackhs.com/) - Insights - [Case Studies & Articles](https://business.resortsandlodges.com/resources/articles-case-studies-white-papers/) - [E-Books](https://business.resortsandlodges.com/resources/e-books/) - [Press Releases](https://business.resortsandlodges.com/resources/press-releases/) - [Webinars & Events](https://business.resortsandlodges.com/resources/webinars-events/) - [Partners](https://business.resortsandlodges.com/resources/partners/) - [Customer Testimonials](https://business.resortsandlodges.com/resources/customer-testimonials/) - [About Us](https://business.resortsandlodges.com/about/) - [Contact](https://business.resortsandlodges.com/contact/) - [Blog](https://business.resortsandlodges.com/blog/) # Resorts and Lodges # Common Search Engine Marketing Terms & What They Mean for You [EVALUATE YOUR TRUE ROI](https://info.trackhospitality.com/resorts-and-lodges/evaluate-your-true-roi) [Top Five Ways to Optimize Your Website](https://info.trackhospitality.com/resorts-and-lodges/top-five-ways-to-optimize-your-website) We’ve learned about Search Engine Marketing (SEM) in a previous [blog](http://www.vemglobal.com/blog/2010/08/the-basics-of-search-engine-marketing.html#more-275)entry. It’s a great way to advertise your property without spending a fortune. There are a lot of terms associated with SEM being thrown around out there. To clear up any confusion, it’s best to break these down into SEM descriptions. So let’s find out more about SEM [descriptions](http://www.vemglobal.com/blog/2010/10/common-search-engine-marketing-terms-what-they-mean-for-you.html). - [Tweet](https://twitter.com/share) [Search Engine Marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/search-engine-marketing), [search engine optimization](https://info.trackhospitality.com/resorts-and-lodges/topic/search-engine-optimization), [VEM Global SEM Services](https://info.trackhospitality.com/resorts-and-lodges/topic/vem-global-sem-services) October 06, 2010 in [Search Engine Marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/search-engine-marketing), [search engine optimization](https://info.trackhospitality.com/resorts-and-lodges/topic/search-engine-optimization), [VEM Global SEM Services](https://info.trackhospitality.com/resorts-and-lodges/topic/vem-global-sem-services) by [admin](https://info.trackhospitality.com/resorts-and-lodges/author/admin) [Leave a comment](https://info.trackhospitality.com/resorts-and-lodges/common-search-engine-marketing-terms-what-they-mean-for-you#comments-listing) Search this site on Google Search Google ### Recent Posts ### Archives - [January 2014 (28)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/01) - [February 2014 (26)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/02) - [December 2013 (21)](https://info.trackhospitality.com/resorts-and-lodges/archive/2013/12) - [May 2014 (16)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/05) - [April 2014 (14)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/04) ### Categories - [Hotels (125)](https://info.trackhospitality.com/resorts-and-lodges/topic/hotels) - [Online Resources (119)](https://info.trackhospitality.com/resorts-and-lodges/topic/online-resources) - [Social Media (77)](https://info.trackhospitality.com/resorts-and-lodges/topic/social-media) - [Mobile Marketing (52)](https://info.trackhospitality.com/resorts-and-lodges/topic/mobile-marketing) - [Travel News (50)](https://info.trackhospitality.com/resorts-and-lodges/topic/travel-news) #### PAGES - [About Us](https://business.resortsandlodges.com/about/) - [Bed & Breakfasts](https://business.resortsandlodges.com/bed-breakfasts/) - [Blog](https://business.resortsandlodges.com/blog/) - [Business Types](https://business.resortsandlodges.com/business-types/) - [Careers](https://business.resortsandlodges.com/careers/) - [Contact](https://business.resortsandlodges.com/contact/) - [Convert Leads Into Sales with The Funnel & The Path](https://business.resortsandlodges.com/convert-leads-into-sales-with-the-funnel-the-path/) - [Demo Contact](https://business.resortsandlodges.com/demo-contact/) - [Driving Visitors to Your Website](https://business.resortsandlodges.com/driving-visitors-to-your-website/) - [Home](https://business.resortsandlodges.com/) - [Hudson Valley Ranch Resort Case Study](https://business.resortsandlodges.com/hudson-valley-ranch-resort-case-study/) - [Inns & Villas](https://business.resortsandlodges.com/inns-villas/) - [Job Board](https://business.resortsandlodges.com/job-board/) - [Leveling The Playing Field in Hospitality Marketing](https://business.resortsandlodges.com/leveling-the-playing-field-in-hospitality-marketing/) - [List & Advertise](https://business.resortsandlodges.com/list-advertise/) - [Lodges](https://business.resortsandlodges.com/lodges/) - [Products](https://business.resortsandlodges.com/products/) - [Business Solutions](https://business.resortsandlodges.com/products/business-solutions/) - [Hospitality CRM Software](https://business.resortsandlodges.com/products/hospitality-crm-software/) - [Property Management Software](https://business.resortsandlodges.com/products/property-management-software/) - [Website](https://business.resortsandlodges.com/products/website/) - [Ranch Story](https://business.resortsandlodges.com/ranch-story/) - [Ranches](https://business.resortsandlodges.com/ranches/) - [Resorts](https://business.resortsandlodges.com/resorts/) - [Resources](https://business.resortsandlodges.com/resources/) - [Case Studies & Articles](https://business.resortsandlodges.com/resources/articles-case-studies-white-papers/) - [Customer Testimonials](https://business.resortsandlodges.com/resources/customer-testimonials/) - [E-Books](https://business.resortsandlodges.com/resources/e-books/) - [Partners](https://business.resortsandlodges.com/resources/partners/) - [Press Releases](https://business.resortsandlodges.com/resources/press-releases/) - [Webinars & Events](https://business.resortsandlodges.com/resources/webinars-events/) - [RV Parks & Campgrounds](https://business.resortsandlodges.com/rv-parks-campgrounds/) - [Stout’s Island Lodge Customer Success](https://business.resortsandlodges.com/stouts-island-customer-success/) - [Testimonials](https://business.resortsandlodges.com/testimonials/) - [Vacation Rentals](https://business.resortsandlodges.com/vacation-rentals/) - [Websites](https://business.resortsandlodges.com/websites/) - [Wisconsin Water Park Resort Case Study](https://business.resortsandlodges.com/wisconsin-water-park-resort-case-study/) #### WELCOME TO OUR BLOG This is a blog page, it displays your latest or selected posts. You can choose from various post types, layouts and options. It is fun to write with Quince. #### VIDEO - [Home](https://business.resortsandlodges.com/) - [About Us](https://business.resortsandlodges.com/about/) - [Webinars & Events](https://business.resortsandlodges.com/resources/webinars-events/) - [Contact](https://business.resortsandlodges.com/contact/) - [Careers](https://business.resortsandlodges.com/careers/) - [Blog](https://business.resortsandlodges.com/blog/) - [Resorts](https://business.resortsandlodges.com/resorts/) - [Lodges](https://business.resortsandlodges.com/lodges/) - [Vacation Rentals](https://business.resortsandlodges.com/vacation-rentals/) - [Inns & Villas](https://business.resortsandlodges.com/inns-villas/) - [Bed & Breakfasts](https://business.resortsandlodges.com/bed-breakfasts/) - [Ranches](https://business.resortsandlodges.com/ranches/) - [RV Parks & Campgrounds](https://business.resortsandlodges.com/rv-parks-campgrounds/) - [Website](https://business.resortsandlodges.com/products/website/) - [Property Management Software](https://business.resortsandlodges.com/products/property-management-software/) - [Hospitality CRM Software](https://business.resortsandlodges.com/products/hospitality-crm-software/) - [Facebook](http://www.facebook.com/resortsandlodges) - [Twitter](http://twitter.com/ResortsLodges) - [LinkedIn](https://www.linkedin.com/company/resortsandlodges-com) - [Google+](http://plus.google.com/110504733787056281026/posts) - [YouTube](http://www.youtube.com/user/ResortsandLodges) - [Pinterest](http://www.pinterest.com/resortslodges/) © 1998-2015 ResortsandLodges.com® All rights reserved. ResortsandLodges.com® is a trademark of TravelNet Solutions, Inc.™ | [Terms of Service](http://www.resortsandlodges.com/static/terms-of-use/)