--- title: Google & Reviews description: Google & Reviews --- [![ResortsandLodges.com For Business](https://info.trackhospitality.com/hubfs/ResortsAndLodges_Dec_2016/image/ResortsAndLodges.png)](https://business.resortsandlodges.com/) - [Home](https://business.resortsandlodges.com/) - Business Types - [Resorts](https://business.resortsandlodges.com/resorts/) - [Lodges](https://business.resortsandlodges.com/lodges/) - [Vacation Rentals](https://business.resortsandlodges.com/vacation-rentals/) - [Inns & Villas](https://business.resortsandlodges.com/inns-villas/) - [Bed & Breakfasts](https://business.resortsandlodges.com/bed-breakfasts/) - [Ranches](https://business.resortsandlodges.com/ranches/) - [RV Parks & Campgrounds](https://business.resortsandlodges.com/rv-parks-campgrounds/) - Products - [List & Advertise](https://business.resortsandlodges.com/list-advertise/) - [Websites](https://business.resortsandlodges.com/products/website/) - [TRACK Call Center | CRM](http://www.trackhs.com/) - [TRACK Property MGMT](http://www.trackhs.com/) - Insights - [Case Studies & Articles](https://business.resortsandlodges.com/resources/articles-case-studies-white-papers/) - [E-Books](https://business.resortsandlodges.com/resources/e-books/) - [Press Releases](https://business.resortsandlodges.com/resources/press-releases/) - [Webinars & Events](https://business.resortsandlodges.com/resources/webinars-events/) - [Partners](https://business.resortsandlodges.com/resources/partners/) - [Customer Testimonials](https://business.resortsandlodges.com/resources/customer-testimonials/) - [About Us](https://business.resortsandlodges.com/about/) - [Contact](https://business.resortsandlodges.com/contact/) - [Blog](https://business.resortsandlodges.com/blog/) # Resorts and Lodges # Google & Reviews [The Big 3: Keeping Your Customers Happy](https://info.trackhospitality.com/resorts-and-lodges/the-big-3-keeping-your-customers-happy) [9 Ways to Generate More Revenue Through Your Bottom Line](https://info.trackhospitality.com/resorts-and-lodges/9-ways-to-generate-more-revenue-through-your-bottom-line) Many of our business partners at ResortsandLodges.com have been given insight into the power of customer reviews: Reviews drive credibility, can be used as a tool to improve front end staff, as well as drive a higher conversion rate. As consumers continue to use reviews as a trusted source of online research in the hospitality industry, generating positive reviews becomes increasingly important. New data and analysis from Digital Marketing Works, has revealed the importance of reviews as they pertain to Google, and the recently updated carousel feature in basic searches. The study, performed in June of 2013, revealed a strong correlation between average review rank and quantity and where hotels popped in the carousel search results. How strong was the correlation? To put it simply, the correlation between these data points was strong enough to yield that "Earned media (online guest reviews) is now a major component of Google's search results for hotels. So what does this mean for your business? Using the research as a platform for any type of actionable item, experts are urging hotel owners and GM's to focus more on generating Google reviews. Of course, the standard platforms for reviews remain equally as important (Hotel Review Sites, Social Media, etc.). To learn more, and to read the full article with data and analysis, click [here.](http://blog.digitalmarketingworks.com/2013/09/reviews-are-brass-ring-on-googles.html) - [Tweet](https://twitter.com/share) [Branding](https://info.trackhospitality.com/resorts-and-lodges/topic/branding), [Hotels](https://info.trackhospitality.com/resorts-and-lodges/topic/hotels), [reviews](https://info.trackhospitality.com/resorts-and-lodges/topic/reviews) September 24, 2013 in [Branding](https://info.trackhospitality.com/resorts-and-lodges/topic/branding), [Hotels](https://info.trackhospitality.com/resorts-and-lodges/topic/hotels), [reviews](https://info.trackhospitality.com/resorts-and-lodges/topic/reviews) by [admin](https://info.trackhospitality.com/resorts-and-lodges/author/admin) [Leave a comment](https://info.trackhospitality.com/resorts-and-lodges/google-reviews#comments-listing) Search this site on Google Search Google ### Recent Posts ### Archives - [January 2014 (28)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/01) - [February 2014 (26)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/02) - [December 2013 (21)](https://info.trackhospitality.com/resorts-and-lodges/archive/2013/12) - [May 2014 (16)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/05) - [April 2014 (14)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/04) ### Categories - [Hotels (125)](https://info.trackhospitality.com/resorts-and-lodges/topic/hotels) - [Online Resources (119)](https://info.trackhospitality.com/resorts-and-lodges/topic/online-resources) - [Social Media (77)](https://info.trackhospitality.com/resorts-and-lodges/topic/social-media) - [Mobile Marketing (52)](https://info.trackhospitality.com/resorts-and-lodges/topic/mobile-marketing) - [Travel News (50)](https://info.trackhospitality.com/resorts-and-lodges/topic/travel-news) #### PAGES - [About Us](https://business.resortsandlodges.com/about/) - [Bed & Breakfasts](https://business.resortsandlodges.com/bed-breakfasts/) - [Blog](https://business.resortsandlodges.com/blog/) - [Business Types](https://business.resortsandlodges.com/business-types/) - [Careers](https://business.resortsandlodges.com/careers/) - [Contact](https://business.resortsandlodges.com/contact/) - [Convert Leads Into Sales with The Funnel & The Path](https://business.resortsandlodges.com/convert-leads-into-sales-with-the-funnel-the-path/) - [Demo Contact](https://business.resortsandlodges.com/demo-contact/) - [Driving Visitors to Your Website](https://business.resortsandlodges.com/driving-visitors-to-your-website/) - [Home](https://business.resortsandlodges.com/) - [Hudson Valley Ranch Resort Case Study](https://business.resortsandlodges.com/hudson-valley-ranch-resort-case-study/) - [Inns & Villas](https://business.resortsandlodges.com/inns-villas/) - [Job Board](https://business.resortsandlodges.com/job-board/) - [Leveling The Playing Field in Hospitality Marketing](https://business.resortsandlodges.com/leveling-the-playing-field-in-hospitality-marketing/) - [List & Advertise](https://business.resortsandlodges.com/list-advertise/) - [Lodges](https://business.resortsandlodges.com/lodges/) - [Products](https://business.resortsandlodges.com/products/) - [Business Solutions](https://business.resortsandlodges.com/products/business-solutions/) - [Hospitality CRM Software](https://business.resortsandlodges.com/products/hospitality-crm-software/) - [Property Management Software](https://business.resortsandlodges.com/products/property-management-software/) - [Website](https://business.resortsandlodges.com/products/website/) - [Ranch Story](https://business.resortsandlodges.com/ranch-story/) - [Ranches](https://business.resortsandlodges.com/ranches/) - [Resorts](https://business.resortsandlodges.com/resorts/) - [Resources](https://business.resortsandlodges.com/resources/) - [Case Studies & Articles](https://business.resortsandlodges.com/resources/articles-case-studies-white-papers/) - [Customer Testimonials](https://business.resortsandlodges.com/resources/customer-testimonials/) - [E-Books](https://business.resortsandlodges.com/resources/e-books/) - [Partners](https://business.resortsandlodges.com/resources/partners/) - [Press Releases](https://business.resortsandlodges.com/resources/press-releases/) - [Webinars & Events](https://business.resortsandlodges.com/resources/webinars-events/) - [RV Parks & Campgrounds](https://business.resortsandlodges.com/rv-parks-campgrounds/) - [Stout’s Island Lodge Customer Success](https://business.resortsandlodges.com/stouts-island-customer-success/) - [Testimonials](https://business.resortsandlodges.com/testimonials/) - [Vacation Rentals](https://business.resortsandlodges.com/vacation-rentals/) - [Websites](https://business.resortsandlodges.com/websites/) - [Wisconsin Water Park Resort Case Study](https://business.resortsandlodges.com/wisconsin-water-park-resort-case-study/) #### WELCOME TO OUR BLOG This is a blog page, it displays your latest or selected posts. You can choose from various post types, layouts and options. It is fun to write with Quince. #### VIDEO - [Home](https://business.resortsandlodges.com/) - [About Us](https://business.resortsandlodges.com/about/) - [Webinars & Events](https://business.resortsandlodges.com/resources/webinars-events/) - [Contact](https://business.resortsandlodges.com/contact/) - [Careers](https://business.resortsandlodges.com/careers/) - [Blog](https://business.resortsandlodges.com/blog/) - [Resorts](https://business.resortsandlodges.com/resorts/) - [Lodges](https://business.resortsandlodges.com/lodges/) - [Vacation Rentals](https://business.resortsandlodges.com/vacation-rentals/) - [Inns & Villas](https://business.resortsandlodges.com/inns-villas/) - [Bed & Breakfasts](https://business.resortsandlodges.com/bed-breakfasts/) - [Ranches](https://business.resortsandlodges.com/ranches/) - [RV Parks & Campgrounds](https://business.resortsandlodges.com/rv-parks-campgrounds/) - [Website](https://business.resortsandlodges.com/products/website/) - [Property Management Software](https://business.resortsandlodges.com/products/property-management-software/) - [Hospitality CRM Software](https://business.resortsandlodges.com/products/hospitality-crm-software/) - [Facebook](http://www.facebook.com/resortsandlodges) - [Twitter](http://twitter.com/ResortsLodges) - [LinkedIn](https://www.linkedin.com/company/resortsandlodges-com) - [Google+](http://plus.google.com/110504733787056281026/posts) - [YouTube](http://www.youtube.com/user/ResortsandLodges) - [Pinterest](http://www.pinterest.com/resortslodges/) © 1998-2015 ResortsandLodges.com® All rights reserved. ResortsandLodges.com® is a trademark of TravelNet Solutions, Inc.™ | [Terms of Service](http://www.resortsandlodges.com/static/terms-of-use/)