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title: Now Showing on Screen 1
description: Now Showing on Screen 1
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# Resorts and Lodges

# Now Showing on Screen 1

[The Death of Cookies](https://info.trackhospitality.com/resorts-and-lodges/the-death-of-cookies) [SEO Gold](https://info.trackhospitality.com/resorts-and-lodges/seo-gold)

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It is no secret that the days of multi-screen use are upon us. The big challenge facing marketers is how to address the reality that consumers are viewing products on multiple screens (smartphones, tablets, desktops, laptops, etc.) multiple times per day. How do you send the same message across an iPad screen that someone is also looking at on their 20" monitor at the office?

A recent study conducted by Microsoft called *Cross-Screen Engagement,* lends a helping hand to help answer this daunting question. The study aims to help marketers understand how to engage consumers "in their moment" when they are viewing across multiple platforms. The two-phase study resulted in 4 separate kinds of consumer behavior:

1. Content Grazing

2. Investigative Spider Webbing

3. Quantum Journey

4. Social Spider-Webbing

To understand the meaning of these consumer categories, read the full article, [here.](http://marketingland.com/microsoft-study-multi-screen-behavior-and-what-it-means-for-marketer-36456)

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[Mobile Marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/mobile-marketing), [Website Design](https://info.trackhospitality.com/resorts-and-lodges/topic/website-design)

 March 18, 2013  in [Mobile Marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/mobile-marketing), [Website Design](https://info.trackhospitality.com/resorts-and-lodges/topic/website-design)  by [admin](https://info.trackhospitality.com/resorts-and-lodges/author/admin) [Leave a comment](https://info.trackhospitality.com/resorts-and-lodges/now-showing-on-screen-1#comments-listing)

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