---
title: "The Perks of Being Liked: Turn Popularity into Profit"
description: "The Perks of Being Liked: Turn Popularity into Profit"
---

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# Resorts and Lodges

# The Perks of Being Liked: Turn Popularity into Profit

[Beyond A Tracking Phone Number - Phonalytics](https://info.trackhospitality.com/resorts-and-lodges/beyond-a-tracking-phone-number-phonalytics) [Why Do We Use Social Media?](https://info.trackhospitality.com/resorts-and-lodges/why-do-we-use-social-media)

The travel industry is incredibly dynamic – resorts and hotels are constantly changing their specials and packages based on seasons, offering new services and renovating their interiors. All these changes are things guests – and potential guests – need to know. So how can you reach them? Mass mailings are outdated and they kill trees. Mass emails are decently effective, but they can turn off potential guests, who might just put you in their spam folder. Since our social world is becoming an online realm, you should direct your marketing tactics to where Internet users are spending most of their time: social networking sites. And with one of Facebook’s social plug-ins, you can not only reach a lot of people, but you can target those who already show interest.

See what Facebook’s “Like” button can do for you – read the [whole article](http://www.vemglobal.com/blog/2010/09/the-perks-of-being-liked-turn-popularity-into-profit.html#more-339) at the VEM Global™ blog.

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[Facebook for businesses](https://info.trackhospitality.com/resorts-and-lodges/topic/facebook-for-businesses), [Facebook social plug-ins](https://info.trackhospitality.com/resorts-and-lodges/topic/facebook-social-plug-ins), [Social Media](https://info.trackhospitality.com/resorts-and-lodges/topic/social-media), [social media marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/social-media-marketing), [Social networking sites](https://info.trackhospitality.com/resorts-and-lodges/topic/social-networking-sites), [website performance](https://info.trackhospitality.com/resorts-and-lodges/topic/website-performance)

 September 01, 2010  in [Facebook for businesses](https://info.trackhospitality.com/resorts-and-lodges/topic/facebook-for-businesses), [Facebook social plug-ins](https://info.trackhospitality.com/resorts-and-lodges/topic/facebook-social-plug-ins), [Social Media](https://info.trackhospitality.com/resorts-and-lodges/topic/social-media), [social media marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/social-media-marketing), [Social networking sites](https://info.trackhospitality.com/resorts-and-lodges/topic/social-networking-sites), [website performance](https://info.trackhospitality.com/resorts-and-lodges/topic/website-performance)  by [admin](https://info.trackhospitality.com/resorts-and-lodges/author/admin) [Leave a comment](https://info.trackhospitality.com/resorts-and-lodges/the-perks-of-being-liked-turn-popularity-into-profit#comments-listing)

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