We have discussed the role technology plays in the hospitality at length on the ResortsandLodges.com Business Blog, but the digital customer experience agency MCD Partners has taken this examination [...]
Optimizing Your Hotel Distribution Strategy
February
19,
2014
Posted in
Content Writing, Google Analytics, Hotels, Mobile Marketing, search engine optimization, Website Analytics
Written by admin Leave a commentYour Website: An Online Dating Profile for Travelers
With Valentine’s Day upon us and love in the air, it is time to talk about hearts and Cupid. Well…maybe not Cupid, but we will talk about hearts, specifically the heartbeat of your eMarketing [...]
Guest Acquisition: E-mail vs. Social Media
February
13,
2014
Posted in
Content Writing, email marketing, Mobile Marketing, Search Engine Marketing, Social Media
Written by admin Leave a commentI cannot go a day without seeing a social media-driven article on many of the top hospitality and travel marketing websites. Social media is everywhere and plays an important role in your marketing [...]
Using YouTube to Generate Bookings
February
06,
2014
Posted in
Content Writing, Google Analytics, Hotels, Marketing to Gen Y, Online Resources, Social Media, Video
Written by admin Leave a commentContent may be king of the marketing world, but the modern consumer is less interested in text-based advertisements and more interested in video.
The State of the Online Travel Industry in 2014
February
04,
2014
Posted in
Branding, Content Writing, Hotels, Mobile Marketing, Social Media
Written by admin Leave a commentFinding the Right Balance with Facebook Posts
Too much of a good thing can be negative. It goes without saying that you have heard a rendition of this phrase at some point during your life, but did you ever think it would apply to your social [...]
Getting the Most out of Deals and Promotions
January
16,
2014
Posted in
Ad Network, Content Writing, Hotels, Online Resources, Social Media
Written by admin Leave a commentA great way for a company to focus on strengthening its awareness and garnering more followers on social media is to advertise deals and promotions. Initiatives like this can be a push for short-term [...]
Five Ways Hotels can use Facebook's Insights Platform
January
14,
2014
Posted in
Content Writing, Hotels, reviews, Social Media, Website Analytics
Written by admin Leave a commentAnalytics software has moved to the social media platform as Facebook has released Facebook Insights, a new platform for all business listings. With Insights, you have access to more data that shows [...]