Trends come and go in the travel industry, but it's important to realize which will help you drive greater ROI for your business, and which will empty your pockets. As you can see from the image [...]
5 Digital Marketing Non-Negotiables for 2017
January
17,
2017
Posted in
Business Solutions, Digital Marketing, email marketing, non-negotiables, PPC, SEM, SEO
Written by Paul Manzey Leave a commentSmarter Email Marketing Based on Traveler Data
October
17,
2016
Posted in
Business Success, Data, Digital Marketing, email, email marketing, Marketing, Reporting, Results, TRACK Pulse, Traveler
Written by Alise Riedel Leave a commentMaking it Personal
March
24,
2016
Posted in
bounces, clicks, consumers, email, email marketing, influence, Marketing, multi-device, opens, Personalization, roi, Segmentation, unsubscribes
Written by Alise Riedel Leave a commentEvery day, millions of consumers receive multiple emails across multiple devices and make the choice to delete them, leave them, or open them. What’s going to make your email stand out? The days of [...]
Guest Acquisition: E-mail vs. Social Media
February
13,
2014
Posted in
Content Writing, email marketing, Mobile Marketing, Search Engine Marketing, Social Media
Written by admin Leave a commentI cannot go a day without seeing a social media-driven article on many of the top hospitality and travel marketing websites. Social media is everywhere and plays an important role in your marketing [...]
A To-Do List for Hotels in 2014
January
17,
2014
Posted in
email marketing, Hotels, Online Resources, Website Analytics
Written by admin Leave a commentKelly McGuire of the SAS Institute created a to-do list for analytic hospitality executives in 2014. This list includes higher-level items that will help to build a strong strategic analytic culture. [...]
10 Travel Technology and Distribution Trends
December
10,
2013
Posted in
email marketing, Hotels, Mobile Marketing, Online Resources, Phone Call Tracking, Social Media
Written by admin Leave a commentWith the continued growth of technological progress in the travel landscape, hotel and travel companies that seek success must either catch up or risk becoming irrelevant, according to a new report.