If you have been checking your Google Analytics lately, and noticed an odd trend of seemingly low time spent on your pages, don't panic just yet. The problem may in fact not have to do with the [...]

Do you have Google Analytics tracking code set up on your website? If so, do you know the percentage of bookings to views of your website? Do you know how long the average user stays on your website?

As a marketer, executive, or business owner you know how important analytics can be to your business, but you probably also know how daunting a task it can be as a beginner! It’s tough to make sense [...]