The importance of content in the hospitality industry cannot be stressed enough. "Content is king," as the saying goes is holding truer everyday. With that in mind, it is important to remember that [...]

ResortsandLodges.com - More value than just bookings. Your Link Building Strategy: Why do you want a link from the one of the largest leisure sites in the World? By receiving a pure link from [...]

Websites are only as good as their search engine ranking. The lower the rank, the less your site will get visited. And the fewer visitors, the less business you gain. Instead of wasting your money on [...]

We’ve learned about Search Engine Marketing (SEM) in a previous blog entry. It’s a great way to advertise your property without spending a fortune. There are a lot of terms associated with SEM being [...]

If you’ve been around the travel industry in the past few years, you know that travelers are increasingly going online to research their vacations. A search engine is one of the most popular places [...]

You might have a great resort website – design is spot-on, the content well-written, the photos highly pixilated – but viewer-friendly isn’t the same as search-engine-friendly. Luckily, search [...]

Have you ever thought of your property’s website as a “storefront” to get people to “walk in the front door” and book? We certainly do here at VEM Global™ and ResortsandLodges. Working within the [...]

Do you know your website’s ‘grade’? Hubspot offers a free SEO service - Website Grader - which gives you an automated evaluation of your website and allows you to compare it to others, i.e. your [...]

Search Engine Optimization: If you have a website you’re sure to have SEO on your radar, but have you really gotten into why it’s so important? Let’s start with some key facts brought to you by [...]

Exactly what is Vertical Engine Marketing? We’ve put our explanation into a short video below (with video being one of the best ways to communicate to Internet users).