---
title: Two Ways to Get the Most Out of Your Online Ad Campaign
description: Two Ways to Get the Most Out of Your Online Ad Campaign
---

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# Resorts and Lodges

# Two Ways to Get the Most Out of Your Online Ad Campaign

[Web Site Layout Basics](https://info.trackhospitality.com/resorts-and-lodges/web-site-layout-basics) [The Importance of Phone Call Tracking](https://info.trackhospitality.com/resorts-and-lodges/the-importance-of-phone-call-tracking)

As a marketer in the travel industry you probably realize online marketing can be complex and watching your budget is most likely your first priority. From blogs and social media to online travel agents (OTAs) and directories it can be a challenge to determine the best places to put your brand’s messages – you’re either striving for extremely qualified leads (which save time and money) or you’re looking to generate a higher quantity of leads (giving you more visibility and better branding). In order to bring clarity to what may seem like an infinite amount of opportunities we determined that [Vertical Engine Marketing](http://www.vemglobal.com/marketers/vertical-engine-marketing/) – with both of its approaches – can bring brands in the travel industry great results.

Read the full article on the [VEM Global blog](http://www.vemglobal.com/blog/2010/08/better-branding-and-higher-conversions-%E2%80%93-two-ways-to-get-the-most-out-of-your-online-ad-campaign.html).

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[brand messages](https://info.trackhospitality.com/resorts-and-lodges/topic/brand-messages), [Branding](https://info.trackhospitality.com/resorts-and-lodges/topic/branding), [online marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/online-marketing), [Online Resources](https://info.trackhospitality.com/resorts-and-lodges/topic/online-resources), [Vertical Engine Marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/vertical-engine-marketing)

 August 02, 2010  in [brand messages](https://info.trackhospitality.com/resorts-and-lodges/topic/brand-messages), [Branding](https://info.trackhospitality.com/resorts-and-lodges/topic/branding), [online marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/online-marketing), [Online Resources](https://info.trackhospitality.com/resorts-and-lodges/topic/online-resources), [Vertical Engine Marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/vertical-engine-marketing)  by [admin](https://info.trackhospitality.com/resorts-and-lodges/author/admin) [Leave a comment](https://info.trackhospitality.com/resorts-and-lodges/two-ways-to-get-the-most-out-of-your-online-ad-campaign#comments-listing)

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