---
title: What is Vertical Engine Marketing Anyway?
description: What is Vertical Engine Marketing Anyway?
---

[![ResortsandLodges.com For Business](https://info.trackhospitality.com/hubfs/ResortsAndLodges_Dec_2016/image/ResortsAndLodges.png)](https://business.resortsandlodges.com/)

- [Home](https://business.resortsandlodges.com/)
- Business Types 
    - [Resorts](https://business.resortsandlodges.com/resorts/)
    - [Lodges](https://business.resortsandlodges.com/lodges/)
    - [Vacation Rentals](https://business.resortsandlodges.com/vacation-rentals/)
    - [Inns & Villas](https://business.resortsandlodges.com/inns-villas/)
    - [Bed & Breakfasts](https://business.resortsandlodges.com/bed-breakfasts/)
    - [Ranches](https://business.resortsandlodges.com/ranches/)
    - [RV Parks & Campgrounds](https://business.resortsandlodges.com/rv-parks-campgrounds/)
- Products 
    - [List & Advertise](https://business.resortsandlodges.com/list-advertise/)
    - [Websites](https://business.resortsandlodges.com/products/website/)
    - [TRACK Call Center | CRM](http://www.trackhs.com/)
    - [TRACK Property MGMT](http://www.trackhs.com/)
- Insights 
    - [Case Studies & Articles](https://business.resortsandlodges.com/resources/articles-case-studies-white-papers/)
    - [E-Books](https://business.resortsandlodges.com/resources/e-books/)
    - [Press Releases](https://business.resortsandlodges.com/resources/press-releases/)
    - [Webinars & Events](https://business.resortsandlodges.com/resources/webinars-events/)
    - [Partners](https://business.resortsandlodges.com/resources/partners/)
    - [Customer Testimonials](https://business.resortsandlodges.com/resources/customer-testimonials/)
- [About Us](https://business.resortsandlodges.com/about/)
- [Contact](https://business.resortsandlodges.com/contact/)
- [Blog](https://business.resortsandlodges.com/blog/)

# Resorts and Lodges

# What is Vertical Engine Marketing Anyway?

[Driving sales with online video](https://info.trackhospitality.com/resorts-and-lodges/driving-sales-with-online-video) [Is your website doing all it can to sell your business?](https://info.trackhospitality.com/resorts-and-lodges/is-your-website-doing-all-it-can-to-sell-your-business)

Exactly what is Vertical Engine Marketing? We’ve put our explanation into a short video below (with video being one of the best ways to communicate to Internet users).

**One key fact to remember:** consumers **spend their time** on niche, or **VERTICAL**, websites – where are your marketing messages being displayed?  On Google?

We would love to hear your feedback! **Let us know your questions and comments.**

You can also find more information on the **[VEM Global™ Website](http://www.vemglobal.com/marketers/vertical-engine-marketing/)** or from the VEM Global™ [YouTube channel](http://www.youtube.com/user/VEMGlobal).

- [Tweet](https://twitter.com/share)

[Google Search](https://info.trackhospitality.com/resorts-and-lodges/topic/google-search), [Online Resources](https://info.trackhospitality.com/resorts-and-lodges/topic/online-resources), [Search Engine Marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/search-engine-marketing), [search engine optimization](https://info.trackhospitality.com/resorts-and-lodges/topic/search-engine-optimization), [Vertical Engine Marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/vertical-engine-marketing)

 June 17, 2010  in [Google Search](https://info.trackhospitality.com/resorts-and-lodges/topic/google-search), [Online Resources](https://info.trackhospitality.com/resorts-and-lodges/topic/online-resources), [Search Engine Marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/search-engine-marketing), [search engine optimization](https://info.trackhospitality.com/resorts-and-lodges/topic/search-engine-optimization), [Vertical Engine Marketing](https://info.trackhospitality.com/resorts-and-lodges/topic/vertical-engine-marketing)  by [admin](https://info.trackhospitality.com/resorts-and-lodges/author/admin) [Leave a comment](https://info.trackhospitality.com/resorts-and-lodges/what-is-vertical-engine-marketing-anyway#comments-listing)

Search this site on Google

Search Google

### Recent Posts

### Archives

- [January 2014 (28)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/01)
- [February 2014 (26)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/02)
- [December 2013 (21)](https://info.trackhospitality.com/resorts-and-lodges/archive/2013/12)
- [May 2014 (16)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/05)
- [April 2014 (14)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/04)

### Categories

- [Hotels (125)](https://info.trackhospitality.com/resorts-and-lodges/topic/hotels)
- [Online Resources (119)](https://info.trackhospitality.com/resorts-and-lodges/topic/online-resources)
- [Social Media (77)](https://info.trackhospitality.com/resorts-and-lodges/topic/social-media)
- [Mobile Marketing (52)](https://info.trackhospitality.com/resorts-and-lodges/topic/mobile-marketing)
- [Travel News (50)](https://info.trackhospitality.com/resorts-and-lodges/topic/travel-news)

#### PAGES

- [About Us](https://business.resortsandlodges.com/about/)
- [Bed & Breakfasts](https://business.resortsandlodges.com/bed-breakfasts/)
- [Blog](https://business.resortsandlodges.com/blog/)
- [Business Types](https://business.resortsandlodges.com/business-types/)
- [Careers](https://business.resortsandlodges.com/careers/)
- [Contact](https://business.resortsandlodges.com/contact/)
- [Convert Leads Into Sales with The Funnel & The Path](https://business.resortsandlodges.com/convert-leads-into-sales-with-the-funnel-the-path/)
- [Demo Contact](https://business.resortsandlodges.com/demo-contact/)
- [Driving Visitors to Your Website](https://business.resortsandlodges.com/driving-visitors-to-your-website/)
- [Home](https://business.resortsandlodges.com/)
- [Hudson Valley Ranch Resort Case Study](https://business.resortsandlodges.com/hudson-valley-ranch-resort-case-study/)
- [Inns & Villas](https://business.resortsandlodges.com/inns-villas/)
- [Job Board](https://business.resortsandlodges.com/job-board/)
- [Leveling The Playing Field in Hospitality Marketing](https://business.resortsandlodges.com/leveling-the-playing-field-in-hospitality-marketing/)
- [List & Advertise](https://business.resortsandlodges.com/list-advertise/)
- [Lodges](https://business.resortsandlodges.com/lodges/)
- [Products](https://business.resortsandlodges.com/products/) 
    - [Business Solutions](https://business.resortsandlodges.com/products/business-solutions/)
    - [Hospitality CRM Software](https://business.resortsandlodges.com/products/hospitality-crm-software/)
    - [Property Management Software](https://business.resortsandlodges.com/products/property-management-software/)
    - [Website](https://business.resortsandlodges.com/products/website/)
- [Ranch Story](https://business.resortsandlodges.com/ranch-story/)
- [Ranches](https://business.resortsandlodges.com/ranches/)
- [Resorts](https://business.resortsandlodges.com/resorts/)
- [Resources](https://business.resortsandlodges.com/resources/) 
    - [Case Studies & Articles](https://business.resortsandlodges.com/resources/articles-case-studies-white-papers/)
    - [Customer Testimonials](https://business.resortsandlodges.com/resources/customer-testimonials/)
    - [E-Books](https://business.resortsandlodges.com/resources/e-books/)
    - [Partners](https://business.resortsandlodges.com/resources/partners/)
    - [Press Releases](https://business.resortsandlodges.com/resources/press-releases/)
    - [Webinars & Events](https://business.resortsandlodges.com/resources/webinars-events/)
- [RV Parks & Campgrounds](https://business.resortsandlodges.com/rv-parks-campgrounds/)
- [Stout’s Island Lodge Customer Success](https://business.resortsandlodges.com/stouts-island-customer-success/)
- [Testimonials](https://business.resortsandlodges.com/testimonials/)
- [Vacation Rentals](https://business.resortsandlodges.com/vacation-rentals/)
- [Websites](https://business.resortsandlodges.com/websites/)
- [Wisconsin Water Park Resort Case Study](https://business.resortsandlodges.com/wisconsin-water-park-resort-case-study/)

#### WELCOME TO OUR BLOG

This is a blog page, it displays your latest or selected posts. You can choose from various post types, layouts and options. It is fun to write with Quince.

#### VIDEO

- [Home](https://business.resortsandlodges.com/)
- [About Us](https://business.resortsandlodges.com/about/)
- [Webinars & Events](https://business.resortsandlodges.com/resources/webinars-events/)
- [Contact](https://business.resortsandlodges.com/contact/)
- [Careers](https://business.resortsandlodges.com/careers/)
- [Blog](https://business.resortsandlodges.com/blog/)

- [Resorts](https://business.resortsandlodges.com/resorts/)
- [Lodges](https://business.resortsandlodges.com/lodges/)
- [Vacation Rentals](https://business.resortsandlodges.com/vacation-rentals/)
- [Inns & Villas](https://business.resortsandlodges.com/inns-villas/)
- [Bed & Breakfasts](https://business.resortsandlodges.com/bed-breakfasts/)
- [Ranches](https://business.resortsandlodges.com/ranches/)
- [RV Parks & Campgrounds](https://business.resortsandlodges.com/rv-parks-campgrounds/)

- [Website](https://business.resortsandlodges.com/products/website/)
- [Property Management Software](https://business.resortsandlodges.com/products/property-management-software/)
- [Hospitality CRM Software](https://business.resortsandlodges.com/products/hospitality-crm-software/)

- [Facebook](http://www.facebook.com/resortsandlodges)
- [Twitter](http://twitter.com/ResortsLodges)
- [LinkedIn](https://www.linkedin.com/company/resortsandlodges-com)
- [Google+](http://plus.google.com/110504733787056281026/posts)
- [YouTube](http://www.youtube.com/user/ResortsandLodges)
- [Pinterest](http://www.pinterest.com/resortslodges/)

© 1998-2015 ResortsandLodges.com® All rights reserved. ResortsandLodges.com® is a trademark of TravelNet Solutions, Inc.™ | [Terms of Service](http://www.resortsandlodges.com/static/terms-of-use/)