--- title: Your Business and Third-Party Advertisers description: Your Business and Third-Party Advertisers image: https://info.trackhospitality.com/hubfs/Imported_Blog_Media/ThridPartyAdvertsiersBlog-1.jpg --- [![ResortsandLodges.com For Business](https://info.trackhospitality.com/hubfs/ResortsAndLodges_Dec_2016/image/ResortsAndLodges.png)](https://business.resortsandlodges.com/) - [Home](https://business.resortsandlodges.com/) - Business Types - [Resorts](https://business.resortsandlodges.com/resorts/) - [Lodges](https://business.resortsandlodges.com/lodges/) - [Vacation Rentals](https://business.resortsandlodges.com/vacation-rentals/) - [Inns & Villas](https://business.resortsandlodges.com/inns-villas/) - [Bed & Breakfasts](https://business.resortsandlodges.com/bed-breakfasts/) - [Ranches](https://business.resortsandlodges.com/ranches/) - [RV Parks & Campgrounds](https://business.resortsandlodges.com/rv-parks-campgrounds/) - Products - [List & Advertise](https://business.resortsandlodges.com/list-advertise/) - [Websites](https://business.resortsandlodges.com/products/website/) - [TRACK Call Center | CRM](http://www.trackhs.com/) - [TRACK Property MGMT](http://www.trackhs.com/) - Insights - [Case Studies & Articles](https://business.resortsandlodges.com/resources/articles-case-studies-white-papers/) - [E-Books](https://business.resortsandlodges.com/resources/e-books/) - [Press Releases](https://business.resortsandlodges.com/resources/press-releases/) - [Webinars & Events](https://business.resortsandlodges.com/resources/webinars-events/) - [Partners](https://business.resortsandlodges.com/resources/partners/) - [Customer Testimonials](https://business.resortsandlodges.com/resources/customer-testimonials/) - [About Us](https://business.resortsandlodges.com/about/) - [Contact](https://business.resortsandlodges.com/contact/) - [Blog](https://business.resortsandlodges.com/blog/) # Resorts and Lodges # Your Business and Third-Party Advertisers [Direct Bookings: Where do they come from?](https://info.trackhospitality.com/resorts-and-lodges/why-top-referrals-may-not-lead-to-direct-bookings) [Mobile Strategies to Engage Travelers](https://info.trackhospitality.com/resorts-and-lodges/mobile-strategies-to-engage-travelers) [![ThridPartyAdvertsiersBlog](https://info.trackhospitality.com/hs-fs/hubfs/Imported_Blog_Media/ThridPartyAdvertsiersBlog-1.jpg?width=600&height=300&name=ThridPartyAdvertsiersBlog-1.jpg)](https://info.trackhospitality.com/hubfs/Imported_Blog_Media/ThridPartyAdvertsiersBlog-1-1.jpg) We all know that the buyer’s journey is long when it comes to travel. Travelers are going to do weeks or months of research and planning across multiple devices before finally booking a trip. Your business wants to generate bookings, but at what cost? When OTAs made their way into the limelight, properties of all sizes started using them to get those last minute bookings even if they weren’t direct on their site. Some businesses have come to rely heavily on OTAs, while others have had a few rooms and deals up occasionally. ## Structure Changes The problem is that these businesses are now being transitioned into paying commissions on every booking generated, when before, they were only paying flat fees to be listed. Although properties are seeing higher occupancy rates, they’re losing revenue to OTAs from commissions taken for the booking. After coming to this realization, hotels have started to find ways to move away from OTAs. No matter the size of the marketing budget, properties are taking their dollars spent on advertising with third party sites and putting them into aggressive marketing campaigns to get travelers to land directly on their website. Dollars being spent to generate direct bookings rather than going to commissions can be seen as win-win for your business. [Digital Marketing Strategies for the Independent Property](http://business.resortsandlodges.com/digital-marketing-stategies-for-the-independent-property/) is a great place to start when looking to reframe your business and get away from paying commissions on bookings. - [Tweet](https://twitter.com/share) [Uncategorized](https://info.trackhospitality.com/resorts-and-lodges/topic/uncategorized) March 09, 2016 in [Uncategorized](https://info.trackhospitality.com/resorts-and-lodges/topic/uncategorized) by [Alise Riedel](https://info.trackhospitality.com/resorts-and-lodges/author/ariedel) [Leave a comment](https://info.trackhospitality.com/resorts-and-lodges/your-business-and-third-party-advertisers#comments-listing) Search this site on Google Search Google ### Recent Posts ### Archives - [January 2014 (28)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/01) - [February 2014 (26)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/02) - [December 2013 (21)](https://info.trackhospitality.com/resorts-and-lodges/archive/2013/12) - [May 2014 (16)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/05) - [April 2014 (14)](https://info.trackhospitality.com/resorts-and-lodges/archive/2014/04) ### Categories - [Hotels (125)](https://info.trackhospitality.com/resorts-and-lodges/topic/hotels) - [Online Resources (119)](https://info.trackhospitality.com/resorts-and-lodges/topic/online-resources) - [Social Media (77)](https://info.trackhospitality.com/resorts-and-lodges/topic/social-media) - [Mobile Marketing (52)](https://info.trackhospitality.com/resorts-and-lodges/topic/mobile-marketing) - [Travel News (50)](https://info.trackhospitality.com/resorts-and-lodges/topic/travel-news) #### PAGES - [About Us](https://business.resortsandlodges.com/about/) - [Bed & Breakfasts](https://business.resortsandlodges.com/bed-breakfasts/) - [Blog](https://business.resortsandlodges.com/blog/) - [Business Types](https://business.resortsandlodges.com/business-types/) - [Careers](https://business.resortsandlodges.com/careers/) - [Contact](https://business.resortsandlodges.com/contact/) - [Convert Leads Into Sales with The Funnel & The Path](https://business.resortsandlodges.com/convert-leads-into-sales-with-the-funnel-the-path/) - [Demo Contact](https://business.resortsandlodges.com/demo-contact/) - [Driving Visitors to Your Website](https://business.resortsandlodges.com/driving-visitors-to-your-website/) - [Home](https://business.resortsandlodges.com/) - [Hudson Valley Ranch Resort Case Study](https://business.resortsandlodges.com/hudson-valley-ranch-resort-case-study/) - [Inns & Villas](https://business.resortsandlodges.com/inns-villas/) - [Job Board](https://business.resortsandlodges.com/job-board/) - [Leveling The Playing Field in Hospitality Marketing](https://business.resortsandlodges.com/leveling-the-playing-field-in-hospitality-marketing/) - [List & Advertise](https://business.resortsandlodges.com/list-advertise/) - [Lodges](https://business.resortsandlodges.com/lodges/) - [Products](https://business.resortsandlodges.com/products/) - [Business Solutions](https://business.resortsandlodges.com/products/business-solutions/) - [Hospitality CRM Software](https://business.resortsandlodges.com/products/hospitality-crm-software/) - [Property Management Software](https://business.resortsandlodges.com/products/property-management-software/) - [Website](https://business.resortsandlodges.com/products/website/) - [Ranch Story](https://business.resortsandlodges.com/ranch-story/) - [Ranches](https://business.resortsandlodges.com/ranches/) - [Resorts](https://business.resortsandlodges.com/resorts/) - [Resources](https://business.resortsandlodges.com/resources/) - [Case Studies & Articles](https://business.resortsandlodges.com/resources/articles-case-studies-white-papers/) - [Customer Testimonials](https://business.resortsandlodges.com/resources/customer-testimonials/) - [E-Books](https://business.resortsandlodges.com/resources/e-books/) - [Partners](https://business.resortsandlodges.com/resources/partners/) - [Press Releases](https://business.resortsandlodges.com/resources/press-releases/) - [Webinars & Events](https://business.resortsandlodges.com/resources/webinars-events/) - [RV Parks & Campgrounds](https://business.resortsandlodges.com/rv-parks-campgrounds/) - [Stout’s Island Lodge Customer Success](https://business.resortsandlodges.com/stouts-island-customer-success/) - [Testimonials](https://business.resortsandlodges.com/testimonials/) - [Vacation Rentals](https://business.resortsandlodges.com/vacation-rentals/) - [Websites](https://business.resortsandlodges.com/websites/) - [Wisconsin Water Park Resort Case Study](https://business.resortsandlodges.com/wisconsin-water-park-resort-case-study/) #### WELCOME TO OUR BLOG This is a blog page, it displays your latest or selected posts. 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