In a day and age when smartphones are likely more prevalent in the average household than land lines, and nearly any question can be answered by an online search engine, hotel marketers face the [...]
Being an Online Hotel Brand
With Google making a recent splash in the travel market with their Hotel Finder feature, it should come as no surprise that Yahoo had its own travel news to announce on April 28 at Digital Content [...]
Smartphones give travelers the ability to research, plan and book trips right from the palm of their hand, but TripAdvisor’s latest TripBarometer survey indicates that only four percent of worldwide [...]
The New York Times had a great one-liner relating to the Airbnb case being argued in Albany right now:
“There was no room for agreement, and no agreement about rooms, in court Tuesday in Albany.”
[...]
Airbnb has made enormous strides in the Vacation Rental segment of the travel industry in the past year, but a roller coaster week in the media may be threatening the image of this successful startup.
When you log into your Facebook account today, take notice of the most common posts on your Facebook Feed. Chances are you will see plenty of images from friends, family and businesses promoting [...]
While social media may not be the most effective sales conversion tool for companies in the travel and hospitality industries, it is still a critical factor for a company’s online reputation [...]
Social media channels play an important role for every company’s online reputation, but are they providing the best ROI when it comes to digital ad-spend? According to Priceline’s CEO Darren Huston, [...]
Last week, we discussed Google’s ambitious jump into the travel industry with the release of the Google Hotel Finder on April 8, but a recent Motley Fool article questioned whether the company’s [...]
Amenities are a critical factor in how travelers perceive your property when they stay with you. Millennial travelers are looking for the latest technological advancements, families are looking for [...]
The internet travel space just got a little bit smaller as Google entered the hospitality industry in a big way on Wednesday. According to a Wall Street Journal article, the internet giant is moving [...]
With smartphone technology on the rise, optimizing your mobile platform becomes a top priority for companies of every shape and size, especially in the travel and hospitality industries. WorldMate [...]
Social media plays a vitally important role in any company’s marketing campaign, but some companies are unable to harness the power of this constantly growing communication channel. There are a [...]
Native Apps Overwhelm Mobile Web Usage
Without looking at your phone right now, would you be able to tell someone what internet browser your smartphone uses? You are probably not alone if your immediate response to this quandary is no. [...]
