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Resorts and Lodges

Resorts and Lodges

Being an Online Hotel Brand

In a day and age when smartphones are likely more prevalent in the average household than land lines, and nearly any question can be answered by an online search engine, hotel marketers face the [...]

Yahoo Announces Launch of Digital Travel Magazine

With Google making a recent splash in the travel market with their Hotel Finder feature, it should come as no surprise that Yahoo had its own travel news to announce on April 28 at Digital Content [...]

TripAdvisor's TripBarometer Provides Industry Insight

Smartphones give travelers the ability to research, plan and book trips right from the palm of their hand, but TripAdvisor’s latest TripBarometer survey indicates that only four percent of worldwide [...]

Tensions High For Airbnb, New York Attorney General

The New York Times had a great one-liner relating to the Airbnb case being argued in Albany right now:

“There was no room for agreement, and no agreement about rooms, in court Tuesday in Albany.”

[...]

Airbnb's New York Listings Illegal?

Airbnb has made enormous strides in the Vacation Rental segment of the travel industry in the past year, but a roller coaster week in the media may be threatening the image of this successful startup.

Photos the Top Content In Facebook Feeds

When you log into your Facebook account today, take notice of the most common posts on your Facebook Feed. Chances are you will see plenty of images from friends, family and businesses promoting [...]

Hotels Taking Social Media Offline

While social media may not be the most effective sales conversion tool for companies in the travel and hospitality industries, it is still a critical factor for a company’s online reputation [...]

Google Outpaces Social Media in Priceline Conversions

Social media channels play an important role for every company’s online reputation, but are they providing the best ROI when it comes to digital ad-spend? According to Priceline’s CEO Darren Huston, [...]

Are Google's Travel Goals Too Ambitious?

Last week, we discussed Google’s ambitious jump into the travel industry with the release of the Google Hotel Finder on April 8, but a recent Motley Fool article questioned whether the company’s [...]

Top 10 Hotel Amenities for Travelers

Amenities are a critical factor in how travelers perceive your property when they stay with you. Millennial travelers are looking for the latest technological advancements, families are looking for [...]

Google Officially Enters Hotel Business

The internet travel space just got a little bit smaller as Google entered the hospitality industry in a big way on Wednesday. According to a Wall Street Journal article, the internet giant is moving [...]

4 Mobile Design Myths for Hoteliers

With smartphone technology on the rise, optimizing your mobile platform becomes a top priority for companies of every shape and size, especially in the travel and hospitality industries. WorldMate [...]

5 Reasons Your Social Media Campaign is Failing

Social media plays a vitally important role in any company’s marketing campaign, but some companies are unable to harness the power of this constantly growing communication channel. There are a [...]

Native Apps Overwhelm Mobile Web Usage

Without looking at your phone right now, would you be able to tell someone what internet browser your smartphone uses? You are probably not alone if your immediate response to this quandary is no. [...]

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