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Finding the Right Balance with Facebook Posts
Too much of a good thing can be negative. It goes without saying that you have heard a rendition of this phrase at some point during your life, but did you ever think it would apply to your social [...]
The vacation rental industry has experienced tremendous growth for more than a decade – nearly doubling in size from 1999-2011 (98%), and that trajectory should continue if recent travel trends offer [...]
According to a recent TravelClick report, the North American hotel sector started the first month of 2014 with moderate increases in room rates and bookings. The transient segment (individual [...]
Push Mobile Marketing - What You Need to Know
One of the most rapidly growing social media channels, Instagram, is taking advantage of the idea behind this famous Walt Disney quote:
Auctions are a great place to find amazing values on goods or an object being sold to the highest bidder, but what happens when this model transitions into the hospitality and travel industries? A [...]
Discussing Hotel Distribution Strategies
In a recent interview with EyeForTravel, Sascha Hausmann, CEO of Busy Rooms, discussed hotel distribution developments in 2013, as well as trends to monitor in 2014. Here are some of the key points [...]
In December, we talked about the natural merger of the on-site hotel concierge and social media manager. Patrick Mayock of HotelNewsNow took this idea a bit further and examined whether social media [...]
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Mobile Travel Market Set to Double in 2014
Google Analytics, Mobile Marketing, Online Resources, Website Analytics
Written by admin Leave a commentExamining Metasearch Online Travel Agencies
Hotels, Marketing to Gen Y, Online Resources, Search Engine Marketing
Written by admin Leave a commentOnline travel agencies (OTAs) are a vital part of the supply chain in the travel industry. They are widely considered one of the main factors behind rapid growth in online travel bookings across both [...]
Emerging Travel Trends: The Silent Traveler
Hotels, Marketing to Gen Y, Mobile Marketing, Online Resources, reviews, Social Media
Written by admin Leave a commentThe rise of digital technology and marketing in the hospitality industry has created a new kind of traveler who is adept at all available online and mobile tools. They use these tools to jump across [...]
Have you heard of StubHub and EBay? These well-known sites provide a secondary marketplace for buyers and sellers of valuable products. What would happen if there were a secondary marketplace for [...]
The Declining Value of Social Marketing
Is social media a marketer’s dream, or a dreadful nightmare that just does not seem to go away? Is everybody using it, or are people just hopping on board right as the calendar changes to 2014? [...]
Modern Travelers: Smile Onsite About Service, Irate on the Internet
Picture this scene: You are traveling to see family during the holidays, and you decide to stay at a hotel for a few days. The building itself is beautiful, with a nicely decorated lobby filled with [...]
Top Weekly Travel Ads: A Family-Friendly Summer
As companies begin to gear up for family-friendly summer in 2014, travel ads use children and parents to capture a large and profitable portion of the traveling public. Skift.com put together a list [...]
A To-Do List for Hotels in 2014
email marketing, Hotels, Online Resources, Website Analytics
Written by admin Leave a commentKelly McGuire of the SAS Institute created a to-do list for analytic hospitality executives in 2014. This list includes higher-level items that will help to build a strong strategic analytic culture. [...]
Getting the Most out of Deals and Promotions
Ad Network, Content Writing, Hotels, Online Resources, Social Media
Written by admin Leave a commentA great way for a company to focus on strengthening its awareness and garnering more followers on social media is to advertise deals and promotions. Initiatives like this can be a push for short-term [...]
Survey: Luxury Travel Trends in 2014
Social media has become a dynamic way to attract guests in recent years with Facebook, Twitter, Pinterest and many other platforms exploding onto the scene. Popular among Generation Y travelers, [...]
When retail giants Target and Neiman Marcus experienced security breaches with customer credit cards during the 2013 holiday season, it highlighted a growing crisis that must concern owners and [...]
A Day in the Life of a Data Traveler
Case Studies, Hotels, Mobile Marketing, Online Resources, Social Media
Written by admin Leave a commentImproving the travel experience is a goal across the entire hospitality industry. Technology now plays a critical role in the travel experience and smartphones have now become one of the most [...]
Hotels Expand Mobile Check-In Options
Branding, Hotels, Mobile Marketing, Front Desk Reservation Tips
Written by admin Leave a commentAs you have seen in many of our recent posts, a number of key trends and tips in the hospitality and travel industry focus on the expansion of multi-channel travelers. Everyone is traveling with a [...]
Five Ways Hotels can use Facebook's Insights Platform
Content Writing, Hotels, reviews, Social Media, Website Analytics
Written by admin Leave a commentAnalytics software has moved to the social media platform as Facebook has released Facebook Insights, a new platform for all business listings. With Insights, you have access to more data that shows [...]
Understanding Why ResortsandLodges.com Works For You
In today’s travel and hospitality industry, it is clear that brand loyalty is on the decline and consumers are looking for the best value, deals and the most choices.
A recent survey by the U.S. Travel Insurance Association (USTia) found that a majority of Americans plan to travel in 2014, taking more than two trips. The survey found that 61% of the participants [...]
The third space describes the place where people meet outside of the home (first space) and office (second space). Engineering parts of your hotel as flourishing third spaces will play to your [...]
