Mobile devices have become an increasingly important part of our everyday lives, so it only seems natural that hotels would integrate mobile technology into their day-to-day operations. Our last blog [...]

If you own a smartphone, the next time you travel you may not need a key for your hotel room. In fact, you may be able to bypass the registration desk altogether.

Your staff is perhaps the most important key to delivering great customer service to travelers. Year-round properties have the opportunity to be diligent and discerning with their hiring options, but [...]

Marketers should always be looking for an opportunity to engage customers, with the ultimate goal of letting consumers do your advertising for you. The recent social media boom gives travelers a [...]

With Valentine’s Day upon us and love in the air, it is time to talk about hearts and Cupid. Well…maybe not Cupid, but we will talk about hearts, specifically the heartbeat of your eMarketing [...]

I cannot go a day without seeing a social media-driven article on many of the top hospitality and travel marketing websites. Social media is everywhere and plays an important role in your marketing [...]

In October 2013, a Huffington Post contributor, John Rampton, wrote an article questioning whether online reputation management was dead.  In a more recent Hotel Business Revew article, Jane Coloccia, [...]

Social media is a growing piece of the marketing puzzle, providing a unique place for guest to property interaction. Before social media, relationships with a hotel could only develop as a guest [...]

Are you getting the most out of your ResortsandLodges.com business listing?

Google Analytics are a great resource for finding out how consumers are using your website. The next step in the analytics field is attempting to unearth some valuable information regarding a user’s [...]

STR Analytics recently analyzed the 2012 profit and loss data from more than 6,000 hotels across North America to determine what the most profitable establishments have in common.

A problem for hoteliers in today’s multi-channel world is having a database full of guests with which you cannot effectively communicate. Whether this includes linking data from your mobile platform [...]

When someone says the word cookie, inevitably everyone thinks about chocolate chips, macadamia nuts and maybe even Christmas. However, in this case we are talking about the online tracking device [...]

Content may be king of the marketing world, but the modern consumer is less interested in text-based advertisements and more interested in video.

Metasearch engines are a topic that gets a lot of attention on the ResortsandLodges.com Business Blog because they play such an important role in the supply-and-demand principles of the hospitality [...]

Mobile devices have taken the travel and hospitality industries by storm in recent years with companies focusing their efforts on creating mobile websites, applications and more to help attract a new [...]

A key question facing hoteliers and property managers in today’s travel landscape is how to build loyalty with the millennial generation. Points-based loyalty programs are proving ineffective in [...]

Reviews now play an integral role in the path to purchase among consumers inclined to do research on the internet.  According to a January 2014 survey of U.S. adult internet users conducted by YouGov, [...]

There was a time, although it seems inconceivable, when online video and mobile executions were dismissed as pipe dreams. The principles were appealing, but the idea that technology would develop [...]

Extensive online travel agencies (OTAs) have played a large role in the hospitality industry for the past decade, but the outcomes have not necessarily been positive for all parties involved. They [...]