When someone says the word cookie, inevitably everyone thinks about chocolate chips, macadamia nuts and maybe even Christmas. However, in this case we are talking about the online tracking device [...]

Kelly McGuire of the SAS Institute created a to-do list for analytic hospitality executives in 2014. This list includes higher-level items that will help to build a strong strategic analytic culture. [...]

Analytics software has moved to the social media platform as Facebook has released Facebook Insights, a new platform for all business listings. With Insights, you have access to more data that shows [...]

Nearly every business today must make a decision about how much to spend on search engine optimization (SEO). This is no longer an “if” question for businesses as a robust online marketing strategy [...]

Erik Munoz, Siteminder’s head of strategic sales and global partnerships, shed some light on the truth behind many common myths in online hotel distribution. Let’s take a look at some of this [...]

If you have been checking your Google Analytics lately, and noticed an odd trend of seemingly low time spent on your pages, don't panic just yet. The problem may in fact not have to do with the [...]

Websites are just that – websites. Anyone can create a website with the help of tools easily found on the Internet. Websites today are about the experience – social, mobile and interactive [...]