Digitally Speaking
Advertising, Branding, content, customers reviews, Digital Marketing, email, experiences, facebook, Google, Images, Instagram, Marketing, Online Reviews, Personalization, reviews, Social Media, Tumblr, twitter, user-generated content
Written by Alise Riedel Leave a commentBenefits of Customer Reviews
authenticity, Bookings, Conversions, Customer Reviews, facebook, negative review, Online, Online Reviews, positive review, reviews, sandwich method, Social Media, tripadvisor, trust, webpages, Yelp
Written by Alise Riedel Leave a commentYelp and TripAdvisor Expand Online Booking
TripAdvisor and Yelp may be two of the largest companies in the world when it comes to seeking out advice from the average consumer, but these brands are also trying to expand their revenue streams [...]
In June 2013, BrightLocal, a leading SEO tool provider for local businesses, released results of a survey that examined consumer consumption of online reviews and how they influence their opinions [...]
ResortsandLodges Launches Enhanced Marketing Center
ResortsandLodges.com recently launched its enhanced marketing center, making it easy for clients to track campaign performance, manage online reservations taken through the RALBook availability [...]
A recent article in The Telegraph reported that hotels and restaurants in Britain are being targeted by “blackmailers” who demand free meals and stays in exchange for not writing bad reviews on the [...]
What are travelers looking for when they jump on the internet and book with an online travel agency (OTA)? Low Prices? A clean layout and design? A superior website/online store experience? The J.D. [...]
Maintaining a positive online reputation can be difficult for any company in a place as public as the internet, but for the hotels and unique lodging options we promote on ResortsandLodges.com, it is [...]
Well-informed hotel revenue managers have always used a variety of factors to determine pricing for available rooms. These factors include the competitive landscape, market trends as well as [...]