Reviews now play an integral role in the path to purchase among consumers inclined to do research on the internet.  According to a January 2014 survey of U.S. adult internet users conducted by YouGov, [...]

The rise of digital technology and marketing in the hospitality industry has created a new kind of traveler who is adept at all available online and mobile tools. They use these tools to jump across [...]

Picture this scene: You are traveling to see family during the holidays, and you decide to stay at a hotel for a few days. The building itself is beautiful, with a nicely decorated lobby filled with [...]

Social media has become a dynamic way to attract guests in recent years with Facebook, Twitter, Pinterest and many other platforms exploding onto the scene. Popular among Generation Y travelers, [...]

Analytics software has moved to the social media platform as Facebook has released Facebook Insights, a new platform for all business listings. With Insights, you have access to more data that shows [...]

With the calendar changing to 2014 in the next week, many industry experts are attempting to project what will happen, what changes will be made and how they will affect your business over the next [...]

The hotel concierge was once a position that exemplified luxury. These individuals offered their supreme knowledge of the local area and attractions as well as the ability to help plan activities, [...]

When creating the coming year’s marketing plan, the ever expanding presence of social media platforms must enter the discussion. Specifically, the role of the Social Media Manager and what the ideal [...]

As the calendar turns from 2013 to 2014, many companies have new goals and strategies ready to be implemented. The evolving world of social media is no different. However, the ultimate goal of those [...]