As companies begin to gear up for family-friendly summer in 2014, travel ads use children and parents to capture a large and profitable portion of the traveling public. Skift.com put together a list [...]

A great way for a company to focus on strengthening its awareness and garnering more followers on social media is to advertise deals and promotions. Initiatives like this can be a push for short-term [...]

As the calendar turns from 2013 to 2014, many companies have new goals and strategies ready to be implemented. The evolving world of social media is no different. However, the ultimate goal of those [...]

Erik Munoz, Siteminder’s head of strategic sales and global partnerships, shed some light on the truth behind many common myths in online hotel distribution. Let’s take a look at some of this [...]

Nobody clicks on banner ads anymore. Independent research shows that a decent banner ad will yield only 1 click per 1,000 impressions. That means if you blow through your marketing budget buying 1 [...]

If not, consider this: According to a recent Google and PhoCusWright, Inc. study, 80% of travelers look for Special Offers or Promotions on a destination website. Not surprising in today’s economy. [...]