It is said that a picture is worth a thousand words, but what happens when your specific picture just does not measure up to rest? Visual content represents some of the most effective marketing [...]

Nearly every business today must make a decision about how much to spend on search engine optimization (SEO). This is no longer an “if” question for businesses as a robust online marketing strategy [...]

Twitter is a social media platform that offers your property an outstanding marketing device as well as a guest service channel. With over 230 million monthly active users, the number of connections [...]

With the calendar changing to 2014 in the next week, many industry experts are attempting to project what will happen, what changes will be made and how they will affect your business over the next [...]

According to Accenture Hospitality’s Global Consumer Pulse Research, in the hotel and lodging industry loyalty takes a backseat to price. The results of this survey, which questioned more than 12,000 [...]

The holiday season can be the most wonderful time of the year…IF you’re marketing team is prepared!

Hotel chains have found a way to use various social media platforms to increase their visibility on the Internet in recent years, but two applications that have been particularly useful in this [...]

The hotel concierge was once a position that exemplified luxury. These individuals offered their supreme knowledge of the local area and attractions as well as the ability to help plan activities, [...]

When creating the coming year’s marketing plan, the ever expanding presence of social media platforms must enter the discussion. Specifically, the role of the Social Media Manager and what the ideal [...]

As the calendar turns from 2013 to 2014, many companies have new goals and strategies ready to be implemented. The evolving world of social media is no different. However, the ultimate goal of those [...]

All bloggers have been in this situation at one point or another: You’re facing an impending deadline with nothing to write. Putting it off for a day or two just does not seem like a solid solution. [...]

Erik Munoz, Siteminder’s head of strategic sales and global partnerships, shed some light on the truth behind many common myths in online hotel distribution. Let’s take a look at some of this [...]

Social media has become a tremendous tool for companies looking to generate traffic to websites, but what are you risking in your social media presence with a misstep? Does your reputation become [...]

Customer experience in the hotel industry, as in any industry, is about consistency. It’s not enough to have the newest self-service tools, mobile apps or improved services. Individually, these [...]

Search engine optimization and search engine marketing can be very effective ways for hotels to reach prospective guests, but as the “keyword world” changes, hoteliers need to keep pace. As online [...]

Continuing the discussion of whether hotel brands are doing enough to stay relevant, let’s take a look at the work being done among some of the heavy hitters of the industry to change the face of the [...]

In a travel industry that is constantly undergoing some sort of change or improvement, it is important for companies to distinguish themselves from the rest of the pack. There was a time when having [...]

With the continued growth of technological progress in the travel landscape, hotel and travel companies that seek success must either catch up or risk becoming irrelevant, according to a new report.

As technology continues to shift the way people acquire information, travel sites have observed a shift in the way potential travelers are accessing and booking hotel reservations. A HeBSdigital case [...]