Smarter Email Marketing Based on Traveler Data
Business Success, Data, Digital Marketing, email, email marketing, Marketing, Reporting, Results, TRACK Pulse, Traveler
Written by Alise Riedel Leave a commentMarketing Direct To Your Customers
content, Direct Marketing, email, Front Desk, Guests, Marketing, OTA, Reservationists, Revenue
Written by Alise Riedel Leave a commentDigitally Speaking
Advertising, Branding, content, customers reviews, Digital Marketing, email, experiences, facebook, Google, Images, Instagram, Marketing, Online Reviews, Personalization, reviews, Social Media, Tumblr, twitter, user-generated content
Written by Alise Riedel Leave a commentWhat's a Picture Worth?
authenticity, Brand Recognition, Branding, content, facebook, Hashtags, Instagram, Marketing, Marketing Channels, Mobile Marketing, Online, online marketing, Social Media, Travel, Tumblr, twitter, User-Generated
Written by Alise Riedel Leave a commentConversational Marketing & Your Property
app store, Apps, authenticity, broadcast marketing, conversational marketing, facebook, Marketing, Marketing Channels, Media, message, perosonal, SMS, texting
Written by Alise Riedel Leave a commentFuture of Independent Properties
Acquisitions, Direct Bookings, Email Segmentation, Hotel Growth, Independent Properties, Marketing, Mergers, OTAs, Social Media
Written by Alise Riedel Leave a commentWhen you look at the travel industry, it’s clear to see that it’s ever changing. Branded hotel chains continue to grow to try and become the best of the best, leaving independent properties to [...]
Making it Personal
bounces, clicks, consumers, email, email marketing, influence, Marketing, multi-device, opens, Personalization, roi, Segmentation, unsubscribes
Written by Alise Riedel Leave a commentEvery day, millions of consumers receive multiple emails across multiple devices and make the choice to delete them, leave them, or open them. What’s going to make your email stand out? The days of [...]
Google Analytics: Terms and Tips for Beginners
analytics, average time on site, bounce rate, Google, Google Analytics, Marketing, page views, tracking
Written by admin Leave a commentDo you have Google Analytics tracking code set up on your website? If so, do you know the percentage of bookings to views of your website? Do you know how long the average user stays on your website?
Last week I attended a webinar with the topic of Marketing to Gen Y hosted by TIG Global. Being a ‘Gen Y-er’, I recognize the importance of understanding Generation Y (1977-1995). As a whole they are [...]