According to a recent TravelClick report, the North American hotel sector started the first month of 2014 with moderate increases in room rates and bookings. The transient segment (individual [...]
Push Mobile Marketing - What You Need to Know
One of the most rapidly growing social media channels, Instagram, is taking advantage of the idea behind this famous Walt Disney quote:
Auctions are a great place to find amazing values on goods or an object being sold to the highest bidder, but what happens when this model transitions into the hospitality and travel industries? A [...]
Discussing Hotel Distribution Strategies
In a recent interview with EyeForTravel, Sascha Hausmann, CEO of Busy Rooms, discussed hotel distribution developments in 2013, as well as trends to monitor in 2014. Here are some of the key points [...]
In December, we talked about the natural merger of the on-site hotel concierge and social media manager. Patrick Mayock of HotelNewsNow took this idea a bit further and examined whether social media [...]
Examining Metasearch Online Travel Agencies
Hotels, Marketing to Gen Y, Online Resources, Search Engine Marketing
Written by admin Leave a commentOnline travel agencies (OTAs) are a vital part of the supply chain in the travel industry. They are widely considered one of the main factors behind rapid growth in online travel bookings across both [...]
Emerging Travel Trends: The Silent Traveler
Hotels, Marketing to Gen Y, Mobile Marketing, Online Resources, reviews, Social Media
Written by admin Leave a commentThe rise of digital technology and marketing in the hospitality industry has created a new kind of traveler who is adept at all available online and mobile tools. They use these tools to jump across [...]
Have you heard of StubHub and EBay? These well-known sites provide a secondary marketplace for buyers and sellers of valuable products. What would happen if there were a secondary marketplace for [...]
The Declining Value of Social Marketing
Is social media a marketer’s dream, or a dreadful nightmare that just does not seem to go away? Is everybody using it, or are people just hopping on board right as the calendar changes to 2014? [...]
