What's a Picture Worth?
authenticity, Brand Recognition, Branding, content, facebook, Hashtags, Instagram, Marketing, Marketing Channels, Mobile Marketing, Online, online marketing, Social Media, Travel, Tumblr, twitter, User-Generated
Written by Alise Riedel Leave a commentToday, communication with your guests when they are on the road (and spending the most) is not just commonplace, but essential. It is estimated that 40% of leisure travelers and 36% of business [...]
Your Brand.com Focus: Bookings and Data
How Online Marketing is Changing Travel
Digital Marketing, Mobile Marketing, Online Resources, Travel, Travel News, Video
Written by admin Leave a commentThink of a standard television commercial. They interrupt your regularly scheduled program anywhere from three to six times to advertise/sell/inform you of a new product, or something you simply [...]
Google Set to Change Mobile Search Ranks
Mobile Marketing, Online Resources, ResortsandLodges Products, Travel News, Website Design
Written by admin Leave a commentBy now, many of you have likely heard about Google’s new mobile search update and how it will affect the mobile search rankings for websites which are not “mobile friendly”. Industry experts have [...]
Expedia to Launch New Tablet App
The old guard of travel companies – Expedia, Priceline, Orbitz – have seemingly been in a holding pattern since the late 1990’s when it comes to technological innovation. These companies were slow [...]
Digital Ad Spending in Travel Jumps
Branding, Hotels, Mobile Marketing, Online Resources, Travel News
Written by admin Leave a commentWhile some experts ponder whether Google is ready to make an even bigger splash in the travel industry, a recent eMarketer study highlighted a big reason why the search engine giant is content with [...]
U.S. Travelers Booking on Mobile Devices
There was a time in our technological history when desktop personal computers were considered the standard, and laptops were typically only used for business trips. The proliferation of mobile [...]
With smartphone technology on the rise, optimizing your mobile platform becomes a top priority for companies of every shape and size, especially in the travel and hospitality industries. WorldMate [...]