Travel and hospitality industry experts are always looking for a developing demographic whose attention they feel it is important to attract. Marriott Hotels is hoping to accomplish this with their [...]

Social media began as a way to network with other individuals across the world. When organizations become involved with these channels, social media became a giant megaphone for marketing messages, [...]

Social media plays a critical role in the way hotels and unique properties around the world market their product online. These channels can be used as a mobile/online concierge, as a forum to discuss [...]

Your hotel website gives potential travelers a chance to view the most important aspects of your property. People are not going to visit your property before they stay to ensure it meets all of their [...]

When forming your marketing strategy, you should not be deciding between search ads and social ads. Instead you should try to integrate your search ads with social ads, according to research [...]

When you log into your Facebook account today, take notice of the most common posts on your Facebook Feed. Chances are you will see plenty of images from friends, family and businesses promoting [...]

While social media may not be the most effective sales conversion tool for companies in the travel and hospitality industries, it is still a critical factor for a company’s online reputation [...]

Social media channels play an important role for every company’s online reputation, but are they providing the best ROI when it comes to digital ad-spend? According to Priceline’s CEO Darren Huston, [...]

Social media plays a vitally important role in any company’s marketing campaign, but some companies are unable to harness the power of this constantly growing communication channel. There are a [...]