Without looking at your phone right now, would you be able to tell someone what internet browser your smartphone uses? You are probably not alone if your immediate response to this quandary is no. [...]

Well-informed hotel revenue managers have always used a variety of factors to determine pricing for available rooms. These factors include the competitive landscape, market trends as well as [...]

Marketers should always be looking for an opportunity to engage customers, with the ultimate goal of letting consumers do your advertising for you. The recent social media boom gives travelers a [...]

I cannot go a day without seeing a social media-driven article on many of the top hospitality and travel marketing websites. Social media is everywhere and plays an important role in your marketing [...]

In October 2013, a Huffington Post contributor, John Rampton, wrote an article questioning whether online reputation management was dead.  In a more recent Hotel Business Revew article, Jane Coloccia, [...]

Social media is a growing piece of the marketing puzzle, providing a unique place for guest to property interaction. Before social media, relationships with a hotel could only develop as a guest [...]

A problem for hoteliers in today’s multi-channel world is having a database full of guests with which you cannot effectively communicate. Whether this includes linking data from your mobile platform [...]

Content may be king of the marketing world, but the modern consumer is less interested in text-based advertisements and more interested in video.

A key question facing hoteliers and property managers in today’s travel landscape is how to build loyalty with the millennial generation. Points-based loyalty programs are proving ineffective in [...]