Too much of a good thing can be negative. It goes without saying that you have heard a rendition of this phrase at some point during your life, but did you ever think it would apply to your social [...]

One of the most rapidly growing social media channels, Instagram, is taking advantage of the idea behind this famous Walt Disney quote:

In December, we talked about the natural merger of the on-site hotel concierge and social media manager. Patrick Mayock of HotelNewsNow took this idea a bit further and examined whether social media [...]

The rise of digital technology and marketing in the hospitality industry has created a new kind of traveler who is adept at all available online and mobile tools. They use these tools to jump across [...]

Is social media a marketer’s dream, or a dreadful nightmare that just does not seem to go away? Is everybody using it, or are people just hopping on board right as the calendar changes to 2014? [...]

Picture this scene: You are traveling to see family during the holidays, and you decide to stay at a hotel for a few days. The building itself is beautiful, with a nicely decorated lobby filled with [...]

A great way for a company to focus on strengthening its awareness and garnering more followers on social media is to advertise deals and promotions. Initiatives like this can be a push for short-term [...]

Social media has become a dynamic way to attract guests in recent years with Facebook, Twitter, Pinterest and many other platforms exploding onto the scene. Popular among Generation Y travelers, [...]

Improving the travel experience is a goal across the entire hospitality industry. Technology now plays a critical role in the travel experience and smartphones have now become one of the most [...]