Analytics software has moved to the social media platform as Facebook has released Facebook Insights, a new platform for all business listings. With Insights, you have access to more data that shows [...]

It is said that a picture is worth a thousand words, but what happens when your specific picture just does not measure up to rest? Visual content represents some of the most effective marketing [...]

Twitter is a social media platform that offers your property an outstanding marketing device as well as a guest service channel. With over 230 million monthly active users, the number of connections [...]

With the calendar changing to 2014 in the next week, many industry experts are attempting to project what will happen, what changes will be made and how they will affect your business over the next [...]

According to Accenture Hospitality’s Global Consumer Pulse Research, in the hotel and lodging industry loyalty takes a backseat to price. The results of this survey, which questioned more than 12,000 [...]

The holiday season can be the most wonderful time of the year…IF you’re marketing team is prepared!

Hotel chains have found a way to use various social media platforms to increase their visibility on the Internet in recent years, but two applications that have been particularly useful in this [...]

The hotel concierge was once a position that exemplified luxury. These individuals offered their supreme knowledge of the local area and attractions as well as the ability to help plan activities, [...]

When creating the coming year’s marketing plan, the ever expanding presence of social media platforms must enter the discussion. Specifically, the role of the Social Media Manager and what the ideal [...]

As the calendar turns from 2013 to 2014, many companies have new goals and strategies ready to be implemented. The evolving world of social media is no different. However, the ultimate goal of those [...]