As mobile search continues to grow, it is necessary for websites to evolve with the world. With endless options to customize a website, it is important to keep in mind that at the end of the day you should still be driving conversions without confusing potential guests. The bottom line, design and functionality need to coincide on your website. This doesn't mean your website has to lack advanced features. Just this week, ResortsandLodges.com web services team launhced a new website for Woodloch Resort featuring new technology and great functionality. In a recent article, Skift took a look at the aspects of modern design, and how they can get in the way of conversions.