When it comes to advertising, pay per click is about as simple as it gets...in theory.  The name says it all: you are paying for clicks on advertisements.  Now the bidding process behind this advertising channel is certainly a bit more complex, but this is an emerging medium that you should be utilizing. Here are five tips we believe will aid you in managing your own PPC.

Know Your Goal

When it comes to running a PPC campaign, it’s important to fully understand the goal you are trying to accomplish. Clearly define what you are trying to do (conversions) so you can make the best plan when you go forward with your campaign.

Have a Plan

After you know your goal, it’s important to have a plan on how to achieve it. This is when Adwords will come into play.  You’ll want your account to be well structured for easy management.

How can you achieve that? Simple things like using descriptive names for your campaigns and ad groups will keep you organized and give you the ability to find what you need quickly.

Track Conversions

It’s critical to monitor conversions. If someone clicks on one of your ads, great, but it’s important to know what happened after the click. Conversion tracking is extremely important when it comes to knowing what keyword, ad or campaign triggered any purchases.

Optimize Ad Copy & Landing Pages

Ad copy without a call to action isn’t going to do much for you when it comes to PPC. Since PPC will place ads in the “right” places, it’s important to know that what you’re putting out will entice a consumer to click.

Similarly, landing pages that take too long to load will not keep a consumer's attention, and they will click away before entering any information.

Test & Learn

PPC is a process that will take some trial and error to make it as effective as possible for your business. The landscape is always changing and it’s important to monitor what you’re doing while keeping up to date with any industry updates that come your way.

Managing your own PPC can seem like a tall task when you look at it right away. But by breaking it down, having a plan, and staying open to the changing environment you’ll be able to track results. With these results, you’ll be able to put together the most efficient plan to better achieve your business goals.

Have additional questions about PPC?  Contact our Business Solutions team to learn more about our managed services.