While some experts ponder whether Google is ready to make an even bigger splash in the travel industry, a recent eMarketer study highlighted a big reason why the search engine giant is content with [...]

The hospitality and travel industries have always been ahead of the game when incorporating new technology into their day-to-day operations, and now some of these brands appear to be ready to hop on [...]

Your hotel website gives potential travelers a chance to view the most important aspects of your property. People are not going to visit your property before they stay to ensure it meets all of their [...]

Hoteliers and property managers should always be looking for segments of the travel market that are trending upwards. Chinese travelers fit that bill which is why many U.S. hotels are beefing up on [...]

What are travelers looking for when they jump on the internet and book with an online travel agency (OTA)? Low Prices? A clean layout and design? A superior website/online store experience? The J.D. [...]

In a day and age when smartphones are likely more prevalent in the average household than land lines, and nearly any question can be answered by an online search engine, hotel marketers face the [...]

Airbnb has made enormous strides in the Vacation Rental segment of the travel industry in the past year, but a roller coaster week in the media may be threatening the image of this successful startup.

While social media may not be the most effective sales conversion tool for companies in the travel and hospitality industries, it is still a critical factor for a company’s online reputation [...]

Social media channels play an important role for every company’s online reputation, but are they providing the best ROI when it comes to digital ad-spend? According to Priceline’s CEO Darren Huston, [...]