Millennials represent the next prized demographic for the travel and hospitality industries. This group, made up of those individuals age 18-34, is looking for an experience, and may not be [...]

Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing. In this article, the company discussed the differences [...]

Travel and hospitality industry experts are always looking for a developing demographic whose attention they feel it is important to attract. Marriott Hotels is hoping to accomplish this with their [...]

When you log into your Facebook account today, take notice of the most common posts on your Facebook Feed. Chances are you will see plenty of images from friends, family and businesses promoting [...]

If you own a smartphone, the next time you travel you may not need a key for your hotel room. In fact, you may be able to bypass the registration desk altogether.

Content may be king of the marketing world, but the modern consumer is less interested in text-based advertisements and more interested in video.

A key question facing hoteliers and property managers in today’s travel landscape is how to build loyalty with the millennial generation. Points-based loyalty programs are proving ineffective in [...]

Online travel agencies (OTAs) are a vital part of the supply chain in the travel industry. They are widely considered one of the main factors behind rapid growth in online travel bookings across both [...]

The rise of digital technology and marketing in the hospitality industry has created a new kind of traveler who is adept at all available online and mobile tools. They use these tools to jump across [...]