Nobody clicks on banner ads anymore. Independent research shows that a decent banner ad will yield only 1 click per 1,000 impressions. That means if you blow through your marketing budget buying 1 [...]

Websites are just that – websites. Anyone can create a website with the help of tools easily found on the Internet. Websites today are about the experience – social, mobile and interactive [...]

Websites are only as good as their search engine ranking. The lower the rank, the less your site will get visited. And the fewer visitors, the less business you gain. Instead of wasting your money on [...]

Safari, Mozilla, Internet Explorer – We don’t all use the same web browsers. The good news is that the only thing that really matters is that your potential customers are able to read your resort or [...]

Let’s face it. We’re not all Web designers. In fact, the majority of us barely know how to Facebook or Twitter, let alone create a web site from scratch. I’ve been going over several basics of web [...]

Maybe you’re familiar with the term “brand.” And if you’re like a lot of people, you’re saying: “I hear a lot about branding and building my brand. But I’m a small or mid-sized resort, hotel or [...]

Periodically VFM Leonardo emails me with some great videos targeting hoteliers. And since our flagship is ResortsandLodges.com I am always checking these videos out! If you have a chance, watch this [...]

Let’s face it: now that most travelers are researching their trips via the Internet, your property’s website is essentially your very own “storefront” allowing you to showcase your property and [...]