Marketers should always be looking for an opportunity to engage customers, with the ultimate goal of letting consumers do your advertising for you. The recent social media boom gives travelers a [...]

With Valentine’s Day upon us and love in the air, it is time to talk about hearts and Cupid. Well…maybe not Cupid, but we will talk about hearts, specifically the heartbeat of your eMarketing [...]

I cannot go a day without seeing a social media-driven article on many of the top hospitality and travel marketing websites. Social media is everywhere and plays an important role in your marketing [...]

In October 2013, a Huffington Post contributor, John Rampton, wrote an article questioning whether online reputation management was dead.  In a more recent Hotel Business Revew article, Jane Coloccia, [...]

Social media is a growing piece of the marketing puzzle, providing a unique place for guest to property interaction. Before social media, relationships with a hotel could only develop as a guest [...]

Are you getting the most out of your ResortsandLodges.com business listing?

Google Analytics are a great resource for finding out how consumers are using your website. The next step in the analytics field is attempting to unearth some valuable information regarding a user’s [...]

STR Analytics recently analyzed the 2012 profit and loss data from more than 6,000 hotels across North America to determine what the most profitable establishments have in common.