A problem for hoteliers in today’s multi-channel world is having a database full of guests with which you cannot effectively communicate. Whether this includes linking data from your mobile platform [...]

When someone says the word cookie, inevitably everyone thinks about chocolate chips, macadamia nuts and maybe even Christmas. However, in this case we are talking about the online tracking device [...]

Content may be king of the marketing world, but the modern consumer is less interested in text-based advertisements and more interested in video.

Metasearch engines are a topic that gets a lot of attention on the ResortsandLodges.com Business Blog because they play such an important role in the supply-and-demand principles of the hospitality [...]

Mobile devices have taken the travel and hospitality industries by storm in recent years with companies focusing their efforts on creating mobile websites, applications and more to help attract a new [...]

A key question facing hoteliers and property managers in today’s travel landscape is how to build loyalty with the millennial generation. Points-based loyalty programs are proving ineffective in [...]

Reviews now play an integral role in the path to purchase among consumers inclined to do research on the internet.  According to a January 2014 survey of U.S. adult internet users conducted by YouGov, [...]

There was a time, although it seems inconceivable, when online video and mobile executions were dismissed as pipe dreams. The principles were appealing, but the idea that technology would develop [...]

Extensive online travel agencies (OTAs) have played a large role in the hospitality industry for the past decade, but the outcomes have not necessarily been positive for all parties involved. They [...]