Marketers should always be looking for an opportunity to engage customers, with the ultimate goal of letting consumers do your advertising for you. The recent social media boom gives travelers a [...]

In October 2013, a Huffington Post contributor, John Rampton, wrote an article questioning whether online reputation management was dead.  In a more recent Hotel Business Revew article, Jane Coloccia, [...]

Social media is a growing piece of the marketing puzzle, providing a unique place for guest to property interaction. Before social media, relationships with a hotel could only develop as a guest [...]

A problem for hoteliers in today’s multi-channel world is having a database full of guests with which you cannot effectively communicate. Whether this includes linking data from your mobile platform [...]

Content may be king of the marketing world, but the modern consumer is less interested in text-based advertisements and more interested in video.

Metasearch engines are a topic that gets a lot of attention on the ResortsandLodges.com Business Blog because they play such an important role in the supply-and-demand principles of the hospitality [...]

Mobile devices have taken the travel and hospitality industries by storm in recent years with companies focusing their efforts on creating mobile websites, applications and more to help attract a new [...]