A key question facing hoteliers and property managers in today’s travel landscape is how to build loyalty with the millennial generation. Points-based loyalty programs are proving ineffective in [...]
Personalization Equals Loyalty with Millennials
Hotels, Marketing to Gen Y, Millennials, Online Resources, Social Media
Written by admin Leave a commentReviews now play an integral role in the path to purchase among consumers inclined to do research on the internet. According to a January 2014 survey of U.S. adult internet users conducted by YouGov, [...]
Why Mobile Marketing Will Continue to Grow
There was a time, although it seems inconceivable, when online video and mobile executions were dismissed as pipe dreams. The principles were appealing, but the idea that technology would develop [...]
Extensive online travel agencies (OTAs) have played a large role in the hospitality industry for the past decade, but the outcomes have not necessarily been positive for all parties involved. They [...]
Finding the Right Balance with Facebook Posts
Too much of a good thing can be negative. It goes without saying that you have heard a rendition of this phrase at some point during your life, but did you ever think it would apply to your social [...]
The vacation rental industry has experienced tremendous growth for more than a decade – nearly doubling in size from 1999-2011 (98%), and that trajectory should continue if recent travel trends offer [...]
According to a recent TravelClick report, the North American hotel sector started the first month of 2014 with moderate increases in room rates and bookings. The transient segment (individual [...]
Push Mobile Marketing - What You Need to Know
One of the most rapidly growing social media channels, Instagram, is taking advantage of the idea behind this famous Walt Disney quote:
Auctions are a great place to find amazing values on goods or an object being sold to the highest bidder, but what happens when this model transitions into the hospitality and travel industries? A [...]
