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Resorts and Lodges

Resorts and Lodges

Personalization Equals Loyalty with Millennials

A key question facing hoteliers and property managers in today’s travel landscape is how to build loyalty with the millennial generation. Points-based loyalty programs are proving ineffective in [...]

The Importance of Reviews in Shopping Research

Reviews now play an integral role in the path to purchase among consumers inclined to do research on the internet.  According to a January 2014 survey of U.S. adult internet users conducted by YouGov, [...]

Why Mobile Marketing Will Continue to Grow

There was a time, although it seems inconceivable, when online video and mobile executions were dismissed as pipe dreams. The principles were appealing, but the idea that technology would develop [...]

Are Metamediaries the Next Big Thing in Travel?

Extensive online travel agencies (OTAs) have played a large role in the hospitality industry for the past decade, but the outcomes have not necessarily been positive for all parties involved. They [...]

Finding the Right Balance with Facebook Posts

Too much of a good thing can be negative. It goes without saying that you have heard a rendition of this phrase at some point during your life, but did you ever think it would apply to your social [...]

Vacation Rentals: A Growing Travel Market

The vacation rental industry has experienced tremendous growth for more than a decade – nearly doubling in size from 1999-2011 (98%), and that trajectory should continue if recent travel trends offer [...]

Report: Transient Channel Leads Hotel Growth in Q1 2014

According to a recent TravelClick report, the North American hotel sector started the first month of 2014 with moderate increases in room rates and bookings. The transient segment (individual [...]

Push Mobile Marketing - What You Need to Know

Amplify Your Hotel Story on Instagram

One of the most rapidly growing social media channels, Instagram, is taking advantage of the idea behind this famous Walt Disney quote:

Bidroom Utilizing Reverse Auction Model

Auctions are a great place to find amazing values on goods or an object being sold to the highest bidder, but what happens when this model transitions into the hospitality and travel industries? A [...]

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