In a recent interview with EyeForTravel, Sascha Hausmann, CEO of Busy Rooms, discussed hotel distribution developments in 2013, as well as trends to monitor in 2014. Here are some of the key points [...]
Discussing Hotel Distribution Strategies
In December, we talked about the natural merger of the on-site hotel concierge and social media manager. Patrick Mayock of HotelNewsNow took this idea a bit further and examined whether social media [...]
Mobile Travel Market Set to Double in 2014
Google Analytics, Mobile Marketing, Online Resources, Website Analytics
Written by admin Leave a commentExamining Metasearch Online Travel Agencies
Hotels, Marketing to Gen Y, Online Resources, Search Engine Marketing
Written by admin Leave a commentOnline travel agencies (OTAs) are a vital part of the supply chain in the travel industry. They are widely considered one of the main factors behind rapid growth in online travel bookings across both [...]
Emerging Travel Trends: The Silent Traveler
Hotels, Marketing to Gen Y, Mobile Marketing, Online Resources, reviews, Social Media
Written by admin Leave a commentThe rise of digital technology and marketing in the hospitality industry has created a new kind of traveler who is adept at all available online and mobile tools. They use these tools to jump across [...]
Have you heard of StubHub and EBay? These well-known sites provide a secondary marketplace for buyers and sellers of valuable products. What would happen if there were a secondary marketplace for [...]
The Declining Value of Social Marketing
Is social media a marketer’s dream, or a dreadful nightmare that just does not seem to go away? Is everybody using it, or are people just hopping on board right as the calendar changes to 2014? [...]
Modern Travelers: Smile Onsite About Service, Irate on the Internet
Picture this scene: You are traveling to see family during the holidays, and you decide to stay at a hotel for a few days. The building itself is beautiful, with a nicely decorated lobby filled with [...]
Top Weekly Travel Ads: A Family-Friendly Summer
As companies begin to gear up for family-friendly summer in 2014, travel ads use children and parents to capture a large and profitable portion of the traveling public. Skift.com put together a list [...]
A To-Do List for Hotels in 2014
email marketing, Hotels, Online Resources, Website Analytics
Written by admin Leave a commentKelly McGuire of the SAS Institute created a to-do list for analytic hospitality executives in 2014. This list includes higher-level items that will help to build a strong strategic analytic culture. [...]
