A great way for a company to focus on strengthening its awareness and garnering more followers on social media is to advertise deals and promotions. Initiatives like this can be a push for short-term [...]

When retail giants Target and Neiman Marcus experienced security breaches with customer credit cards during the 2013 holiday season, it highlighted a growing crisis that must concern owners and [...]

Improving the travel experience is a goal across the entire hospitality industry. Technology now plays a critical role in the travel experience and smartphones have now become one of the most [...]

Nearly every business today must make a decision about how much to spend on search engine optimization (SEO). This is no longer an “if” question for businesses as a robust online marketing strategy [...]

Twitter is a social media platform that offers your property an outstanding marketing device as well as a guest service channel. With over 230 million monthly active users, the number of connections [...]

With the calendar changing to 2014 in the next week, many industry experts are attempting to project what will happen, what changes will be made and how they will affect your business over the next [...]

According to Accenture Hospitality’s Global Consumer Pulse Research, in the hotel and lodging industry loyalty takes a backseat to price. The results of this survey, which questioned more than 12,000 [...]

The holiday season can be the most wonderful time of the year…IF you’re marketing team is prepared!

Hotel chains have found a way to use various social media platforms to increase their visibility on the Internet in recent years, but two applications that have been particularly useful in this [...]