The hotel concierge was once a position that exemplified luxury. These individuals offered their supreme knowledge of the local area and attractions as well as the ability to help plan activities, [...]
Social Media, Concierge: A Natural Merger
Hotels, Online Resources, Front Desk Reservation Tips, reviews, Social Media
Written by admin Leave a commentDefining the Role of Social Media Manager
Content Writing, Hotels, Online Resources, reviews, Social Media
Written by admin Leave a commentWhen creating the coming year’s marketing plan, the ever expanding presence of social media platforms must enter the discussion. Specifically, the role of the Social Media Manager and what the ideal [...]
5 Social Media Strategies for 2014
Ad Network, Content Writing, Hotels, Online Resources, reviews, Search Engine Marketing, Social Media
Written by admin Leave a commentAs the calendar turns from 2013 to 2014, many companies have new goals and strategies ready to be implemented. The evolving world of social media is no different. However, the ultimate goal of those [...]
5 Blog Post Options When You're Out of Ideas
All bloggers have been in this situation at one point or another: You’re facing an impending deadline with nothing to write. Putting it off for a day or two just does not seem like a solid solution. [...]
Debunking Online Hotel Distribution Myths
Erik Munoz, Siteminder’s head of strategic sales and global partnerships, shed some light on the truth behind many common myths in online hotel distribution. Let’s take a look at some of this [...]
4 Social Media Mistakes to Avoid
Social media has become a tremendous tool for companies looking to generate traffic to websites, but what are you risking in your social media presence with a misstep? Does your reputation become [...]
Raising the Bar in a Multi-Channel Travel World
Branding, Hotels, Mobile Marketing, Online Resources, Social Media, Website Design
Written by admin Leave a commentCustomer experience in the hotel industry, as in any industry, is about consistency. It’s not enough to have the newest self-service tools, mobile apps or improved services. Individually, these [...]
Search engine optimization and search engine marketing can be very effective ways for hotels to reach prospective guests, but as the “keyword world” changes, hoteliers need to keep pace. As online [...]
Are Hotel Brands Doing Enough to Stay Relevant?
Branding, Case Studies, Google Analytics, Hotels, Online Resources, Search Engine Marketing
Written by admin Leave a commentIn a travel industry that is constantly undergoing some sort of change or improvement, it is important for companies to distinguish themselves from the rest of the pack. There was a time when having [...]
10 Travel Technology and Distribution Trends
email marketing, Hotels, Mobile Marketing, Online Resources, Phone Call Tracking, Social Media
Written by admin Leave a commentWith the continued growth of technological progress in the travel landscape, hotel and travel companies that seek success must either catch up or risk becoming irrelevant, according to a new report.
