Trends come and go in the travel industry, but it's important to realize which will help you drive greater ROI for your business, and which will empty your pockets. As you can see from the image [...]

If you’ve been around the travel industry in the past few years, you know that travelers are increasingly going online to research their vacations. A search engine is one of the most popular places [...]

As a resort owner you’ve probably heard of sponsored links and may have even used them in your online marketing initiatives. And if you are using them, are you tracking their performance? In a VEM [...]

Search Engine Marketing – connecting with your customers at the moment they are looking for your products and services to buy. It is a $16 billion per year industry and there are a plethora of [...]

Search Engine Optimization: If you have a website you’re sure to have SEO on your radar, but have you really gotten into why it’s so important? Let’s start with some key facts brought to you by [...]

Quick! Stop what you are doing and think about it: what was the last thing you Googled? Now ask yourself this: when was the last time someone Googled you?

This morning I Googled “st. paul [...]