The travel industry is incredibly dynamic – resorts and hotels are constantly changing their specials and packages based on seasons, offering new services and renovating their interiors. All these [...]

As Twitter first spiraled into popularity, I feared that we had just created yet another platform for teens to emote and celebs to self-promote. And to a certain extent, this rings true: As [...]

What is social media marketing?

A way to market your business using online networking sites to engage, promote, brand and gain relevance with an increasingly online consumer base.

Who uses it?

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Search Engine Marketing – connecting with your customers at the moment they are looking for your products and services to buy. It is a $16 billion per year industry and there are a plethora of [...]

The answer is YES! Facebook is evolving into more than just a purely “social” site. There are new ways to reach people through Facebook that help qualify them for travel and lodging businesses. Let’s [...]

Last week I took a short road trip with my family to see my younger brother graduate from college. Three generations were among our group: two from the “Silent Generation” (1925-1945), two from the [...]

Fact: Your company’s financial performance correlates directly with its level of engagement in Social Media – See Study Prepared by wetpaint & Altimeter.

Social Media platforms such as Twitter, [...]