Social media channels play an important role for every company’s online reputation, but are they providing the best ROI when it comes to digital ad-spend? According to Priceline’s CEO Darren Huston, [...]
Optimizing Your Hotel Distribution Strategy
Content Writing, Google Analytics, Hotels, Mobile Marketing, search engine optimization, Website Analytics
Written by admin Leave a commentThe Rise of Mainstream Mobile Analytics
Google Analytics are a great resource for finding out how consumers are using your website. The next step in the analytics field is attempting to unearth some valuable information regarding a user’s [...]
Using YouTube to Generate Bookings
Content Writing, Google Analytics, Hotels, Marketing to Gen Y, Online Resources, Social Media, Video
Written by admin Leave a commentContent may be king of the marketing world, but the modern consumer is less interested in text-based advertisements and more interested in video.
Mobile Travel Market Set to Double in 2014
Google Analytics, Mobile Marketing, Online Resources, Website Analytics
Written by admin Leave a commentThe Declining Value of Social Marketing
Is social media a marketer’s dream, or a dreadful nightmare that just does not seem to go away? Is everybody using it, or are people just hopping on board right as the calendar changes to 2014? [...]
Online Content and Readability: They Both Matter
Content Writing, Google Analytics, search engine optimization
Written by admin Leave a commentNearly every business today must make a decision about how much to spend on search engine optimization (SEO). This is no longer an “if” question for businesses as a robust online marketing strategy [...]
Are Hotel Brands Doing Enough to Stay Relevant?
Branding, Case Studies, Google Analytics, Hotels, Online Resources, Search Engine Marketing
Written by admin Leave a commentIn a travel industry that is constantly undergoing some sort of change or improvement, it is important for companies to distinguish themselves from the rest of the pack. There was a time when having [...]