With Valentine’s Day upon us and love in the air, it is time to talk about hearts and Cupid. Well…maybe not Cupid, but we will talk about hearts, specifically the heartbeat of your eMarketing [...]

In October 2013, a Huffington Post contributor, John Rampton, wrote an article questioning whether online reputation management was dead.  In a more recent Hotel Business Revew article, Jane Coloccia, [...]

Social media is a growing piece of the marketing puzzle, providing a unique place for guest to property interaction. Before social media, relationships with a hotel could only develop as a guest [...]

Are you getting the most out of your ResortsandLodges.com business listing?

Google Analytics are a great resource for finding out how consumers are using your website. The next step in the analytics field is attempting to unearth some valuable information regarding a user’s [...]

STR Analytics recently analyzed the 2012 profit and loss data from more than 6,000 hotels across North America to determine what the most profitable establishments have in common.

A problem for hoteliers in today’s multi-channel world is having a database full of guests with which you cannot effectively communicate. Whether this includes linking data from your mobile platform [...]

When someone says the word cookie, inevitably everyone thinks about chocolate chips, macadamia nuts and maybe even Christmas. However, in this case we are talking about the online tracking device [...]

Content may be king of the marketing world, but the modern consumer is less interested in text-based advertisements and more interested in video.