Search engine optimization and search engine marketing can be very effective ways for hotels to reach prospective guests, but as the “keyword world” changes, hoteliers need to keep pace. As online [...]

With the continued growth of technological progress in the travel landscape, hotel and travel companies that seek success must either catch up or risk becoming irrelevant, according to a new report.

As technology continues to shift the way people acquire information, travel sites have observed a shift in the way potential travelers are accessing and booking hotel reservations. A HeBSdigital case [...]

Vacant rooms are a problem for hoteliers across the world. There is seemingly always a few rooms open here, a few rooms open there. Old logic will tell us that these rooms are going to remain empty; [...]

In an online market place filled with banners, pop-up's, sign up's, etc. the art of customer service in hospitality can sometimes be overlooked. It is important to remember the value behind genuine [...]

People love video, right? Who doesn't like to sit down at the computer and watch something interesting, informative, entertaining, or inspiring? The truth is, video is spreading like wild fire in the [...]

As you have probably noticed, and as your subscriber list continues to grow, your email engagement is decreasing. Not as many people are reading through your newsletters or special offers...or even [...]

It is no secret that the days of multi-screen use are upon us. The big challenge facing marketers is how to address the reality that consumers are viewing products on multiple screens (smartphones, [...]

Fire up the cell phones, 2013 is headed in an "on the go" direction according to recent independent research. A study conducted by StrongMail yielded what we all already know to be true: Mobile [...]