Online travel agencies (OTAs) are a vital part of the supply chain in the travel industry. They are widely considered one of the main factors behind rapid growth in online travel bookings across both [...]

The rise of digital technology and marketing in the hospitality industry has created a new kind of traveler who is adept at all available online and mobile tools. They use these tools to jump across [...]

Have you heard of StubHub and EBay? These well-known sites provide a secondary marketplace for buyers and sellers of valuable products. What would happen if there were a secondary marketplace for [...]

Is social media a marketer’s dream, or a dreadful nightmare that just does not seem to go away? Is everybody using it, or are people just hopping on board right as the calendar changes to 2014? [...]

Picture this scene: You are traveling to see family during the holidays, and you decide to stay at a hotel for a few days. The building itself is beautiful, with a nicely decorated lobby filled with [...]

As companies begin to gear up for family-friendly summer in 2014, travel ads use children and parents to capture a large and profitable portion of the traveling public. Skift.com put together a list [...]

Kelly McGuire of the SAS Institute created a to-do list for analytic hospitality executives in 2014. This list includes higher-level items that will help to build a strong strategic analytic culture. [...]

A great way for a company to focus on strengthening its awareness and garnering more followers on social media is to advertise deals and promotions. Initiatives like this can be a push for short-term [...]

Social media has become a dynamic way to attract guests in recent years with Facebook, Twitter, Pinterest and many other platforms exploding onto the scene. Popular among Generation Y travelers, [...]