If you’ve been around the travel industry in the past few years, you know that travelers are increasingly going online to research their vacations. A search engine is one of the most popular places [...]

Do you have Google Analytics tracking code set up on your website? If so, do you know the percentage of bookings to views of your website? Do you know how long the average user stays on your website?

As a resort owner you’ve probably heard of sponsored links and may have even used them in your online marketing initiatives. And if you are using them, are you tracking their performance? In a VEM [...]

Let’s face it. We’re not all Web designers. In fact, the majority of us barely know how to Facebook or Twitter, let alone create a web site from scratch. I’ve been going over several basics of web [...]

Imagine a group of friends out having dinner one night and they start talking about taking a trip together. Don’t you think that if they can research their trip and book it right at that moment from [...]

As Twitter first spiraled into popularity, I feared that we had just created yet another platform for teens to emote and celebs to self-promote. And to a certain extent, this rings true: As [...]

A while back I wrote an article on online video and why it’s key for the hospitality industry. Consumers are still engaging with video at staggering levels and travelers can connect with a property [...]

Resort owners, where do you get most of your business from? Chances are you will probably say through the phone. It’s pretty clear that travelers now researching their vacations online. One question [...]

Creative web site design is cool, but content reigns. Why should Web readers choose your resort over another resort? As a resort owner, every single point you throw at your readers needs to convince [...]

As a resort or hotel owner you probably know that most travelers research resorts or hotels online but pick up the phone to call and book. Since most travelers are still booking over the phone, VEM [...]