As a marketer in the travel industry you probably realize online marketing can be complex and watching your budget is most likely your first priority. From blogs and social media to online travel [...]

Anyone can launch a web site. Yet, it’s not enough to have a web site anymore. Your web site needs to be good in order to effectively communicate your resort’s information to your audience. How do [...]

You might have a great resort website – design is spot-on, the content well-written, the photos highly pixilated – but viewer-friendly isn’t the same as search-engine-friendly. Luckily, search [...]

Have you ever thought of your property’s website as a “storefront” to get people to “walk in the front door” and book? We certainly do here at VEM Global™ and ResortsandLodges. Working within the [...]

What is social media marketing?

A way to market your business using online networking sites to engage, promote, brand and gain relevance with an increasingly online consumer base.

Who uses it?

[...]

Do you know your website’s ‘grade’? Hubspot offers a free SEO service - Website Grader - which gives you an automated evaluation of your website and allows you to compare it to others, i.e. your [...]

As an advertiser on ResortsandLodges.com you have likely heard of our dynamically tracking phone code. This code is easy to install, does not interfere with your website’s functionality and it can [...]

Online video is obviously a huge trend right now - see my post Online Video - why it's key for the hospitality industry for some stats you can't ignore. We at VEM Global™ have recognized this trend [...]

Maybe you’re familiar with the term “brand.” And if you’re like a lot of people, you’re saying: “I hear a lot about branding and building my brand. But I’m a small or mid-sized resort, hotel or [...]

Search Engine Marketing – connecting with your customers at the moment they are looking for your products and services to buy. It is a $16 billion per year industry and there are a plethora of [...]