Four Non-Negotiables for your Property
contact system, contacts, lead generation, non-negotiables, operating system, reservation system, Revenue, selling, web presence, Website
Written by Alise Riedel Leave a commentBenefits of Link Building
anchor text, Bookings, content, good links, HTML, internet, Link Building, Linkback, neutral links, new travelers, Online, outreach links, strategy, traffic
Written by Alise Riedel Leave a comment5 Tips for PPC
ad copy, Advertising, adwords, clicks, Conversions, goal, landing page, leads, pay per click, plan, selling, tracking, web
Written by Alise Riedel Leave a commentBenefits of Customer Reviews
authenticity, Bookings, Conversions, Customer Reviews, facebook, negative review, Online, Online Reviews, positive review, reviews, sandwich method, Social Media, tripadvisor, trust, webpages, Yelp
Written by Alise Riedel Leave a commentWhat's a Picture Worth?
authenticity, Brand Recognition, Branding, content, facebook, Hashtags, Instagram, Marketing, Marketing Channels, Mobile Marketing, Online, online marketing, Social Media, Travel, Tumblr, twitter, User-Generated
Written by Alise Riedel Leave a commentConversational Marketing & Your Property
app store, Apps, authenticity, broadcast marketing, conversational marketing, facebook, Marketing, Marketing Channels, Media, message, perosonal, SMS, texting
Written by Alise Riedel Leave a commentFuture of Independent Properties
Acquisitions, Direct Bookings, Email Segmentation, Hotel Growth, Independent Properties, Marketing, Mergers, OTAs, Social Media
Written by Alise Riedel Leave a commentWhen you look at the travel industry, it’s clear to see that it’s ever changing. Branded hotel chains continue to grow to try and become the best of the best, leaving independent properties to [...]
Coming in with a Bang
Acquisitions, Anbang, Cash, Hotel Chains, Marriott, Starwood, Stock
Written by Alise Riedel Leave a commentWhen we think back to 2015 and all of the growth and change the hospitality industry saw, it’s tough to forget about a major acquisition that took center stage towards the end of the year, Marriott [...]
Making it Personal
bounces, clicks, consumers, email, email marketing, influence, Marketing, multi-device, opens, Personalization, roi, Segmentation, unsubscribes
Written by Alise Riedel Leave a commentEvery day, millions of consumers receive multiple emails across multiple devices and make the choice to delete them, leave them, or open them. What’s going to make your email stand out? The days of [...]