Erik Munoz, Siteminder’s head of strategic sales and global partnerships, shed some light on the truth behind many common myths in online hotel distribution. Let’s take a look at some of this [...]
Debunking Online Hotel Distribution Myths
4 Social Media Mistakes to Avoid
Social media has become a tremendous tool for companies looking to generate traffic to websites, but what are you risking in your social media presence with a misstep? Does your reputation become [...]
Raising the Bar in a Multi-Channel Travel World
December
12,
2013
Posted in
Branding, Hotels, Mobile Marketing, Online Resources, Social Media, Website Design
Written by admin Leave a commentCustomer experience in the hotel industry, as in any industry, is about consistency. It’s not enough to have the newest self-service tools, mobile apps or improved services. Individually, these [...]
Search engine optimization and search engine marketing can be very effective ways for hotels to reach prospective guests, but as the “keyword world” changes, hoteliers need to keep pace. As online [...]
Continuing the discussion of whether hotel brands are doing enough to stay relevant, let’s take a look at the work being done among some of the heavy hitters of the industry to change the face of the [...]
Are Hotel Brands Doing Enough to Stay Relevant?
December
11,
2013
Posted in
Branding, Case Studies, Google Analytics, Hotels, Online Resources, Search Engine Marketing
Written by admin Leave a commentIn a travel industry that is constantly undergoing some sort of change or improvement, it is important for companies to distinguish themselves from the rest of the pack. There was a time when having [...]
10 Travel Technology and Distribution Trends
December
10,
2013
Posted in
email marketing, Hotels, Mobile Marketing, Online Resources, Phone Call Tracking, Social Media
Written by admin Leave a commentWith the continued growth of technological progress in the travel landscape, hotel and travel companies that seek success must either catch up or risk becoming irrelevant, according to a new report.
As technology continues to shift the way people acquire information, travel sites have observed a shift in the way potential travelers are accessing and booking hotel reservations. A HeBSdigital case [...]